Event

Pitch your product to a large UK-based elder care company

Danish Industry and the Royal Danish Embassy in London are partnering with a well-established UK-based elder care organisation to identify high-impact technology companies ready to integrate, deploy, and grow within a mature, real-world care environment.

This organisation already collaborates with a strong ecosystem of trusted technology partners and is now actively expanding its platform to bring in innovative solutions that can enhance care delivery, workforce efficiency, and resident experience across the UK, US, and Canadian markets.

By applying, selected companies will have the opportunity to engage directly, showcase their product, and explore commercial integration and deployment pathways within a proven, enterprise-grade operation.

Why Join?

You will be considered for real-world deployment, co-development opportunities, and long-term collaboration with an organisation that already operates at scale.

If you have proven and innovative technologies for elder care which are ready to integrate, this is your opportunity to enter the CareTech market at scale in the UK, US and Canada.

Who should apply?

We’re looking for elder care and senior living technology companies that can provide:

  • Solutions that have been deployed or tested in senior living or elder care environments (prior deployment preferred)
  • Integration-ready products with APIs or clear interoperability capability
  • Active or expansion-ready in the UK, US, or Canada
  • Product available now, with realistic lead times and the ability to scale
  • Teams ready to support enterprise-level partnerships

Priority solution areas:

    • 1. Incontinence monitoring

    • 2. Pulse oximetry

    • 3. Glucose monitoring

    • 4. Cuffless blood pressure monitoring

    • 5. Wearable multi-parameter monitoring

    • 6. Automatic urine and stool analysis

    • 7. Audio and video interaction with residents

How to apply:

Please submit your application as a short description of your product and its integration to Oliver Vraae Bramsted OLBR@DI.dk no later than march 9'th.

After the registration deadline, all relevant companies will be selected for the pitch event on 19'th March. 

Remember to also sign up for the event.