China, Minister for Food, Agriculture and Fisheries, Jacob Jensen

It is with great pleasure that the Danish Agriculture & Food Council and Danish Industry in cooperation with the Danish Embassy in Beijing hereby invite you to join the business delegation. 

TENTATIVE PROGRAMME 

THURSDAY 2 NOVEMBER, Beijing
Arrival in the morning and check into hotel. 
Afternoon: Seminar at the Embassy with focus on food ingredients and biosolutions. 

FRIDAY 3 NOVEMBER, Beijing
Afternoon: Seminar at the Embassy with focus on sustainability and the sustainability qualities associated with Danish products and solutions. 
Evening: Reception at the Embassy for the delegation and invited guests. 
Here you can treat your partners and clients to a networking reception at the Ambassador’s residence. 

SATURDAY 4 NOVEMBER, Beijing & Shanghai
Morning: Option for site visits in Beijing. 
Afternoon: Transfer to Shanghai and check into hotel. 

SUNDAY 5 NOVEMBER, Shanghai
Afternoon: Seminar at the Consulate General on Malting Barley, including light reception. 

MONDAY 6 NOVEMBER, Shanghai
Morning: Option for visit to CIIE 2023 and the Danish exhibitors at the Danish National Pavilion, organized by DI. Deadline for badge application is 14 October. 
Evening: Option for participation in a joint reception for all Danish companies. 

Please note that the cost of this is not included in this program but is an add-on activity that can be purchased by separate payment through Trade Council China. Please contact the Danish Embassy in Beijing for more information. 

FOR COMPANIES
During the visit you will have the opportunity to meet the Minister and his delegation, as well as representatives of the Danish Veterinary and Food Administration. Participating are also leading representatives from the Danish Food Industry, including the Danish Agriculture & Food Council (L&F) and Danish Industry (DI), as well as representatives from Danish companies that have extensive market experience that you may learn and benefit from. 

WHO SHOULD JOIN? 
The business delegation is relevant for all companies operating in the following sectors: 
INGREDIENTS – HEALTH SUPPLEMENTS - BAKERY - BEEF – PORK – DAIRIES - BEER – WINE - BEVERAGES - CONFECTIONARY - FROZEN FOOD - FRESH FOOD - ORGANIC - PASTRY – SEAFOOD –GRAINS – SMART FARMING – PIG FARMING – FOOD-BIO SOLUTIONS - FOOD FACILITY – ANIMAL FEED. 

CHINA MARKET INFORMATION 
China is the world’s 2nd largest economy and the 3rd largest export market for the Danish food cluster. With a population of 1,4 billion people, China is an attractive market for not only food products but also inputs to the agricultural and food production industries. Denmark is well-known for food safety, and as a supplier of high-quality food across a broad range of products, from pig meat, fish, and dairy to high-end confectionary. This also goes for food ingredients and biosolutions, and for processing and monitoring equipment for food production that is also in demand. 

Denmark though, is also well-known as an efficient agricultural producer, and there is a strong interest in Danish agricultural production practices. This provides opportunities for export of sustainable products, ingredients, innovative solutions, high quality grain and genetics.

Lastly, there is an existing and increasing Chinese consumer demand for high-end imported food products, and a number of Danish food exporters are already successful on some of the biggest Chinese e-commerce retail channels. 

Denmark already has a significant export of pig meat, fish, seafood, and dairy products to China but there is a demand for much more, and participating in this delegation visit will enable you to learn more about the Chinese market and to get valuable business contacts.