Join the food delegation to Japan with H.M. The King and the Minister of Food

You are hereby invited to join the official food, beverage, and agribusiness delegation programme. The trip will give you an unparalleled opportunity to get a better insight into the food and agriculture industry in Japan, meet important stakeholders, and not least to invite your customers to unique events where H.M the King, three Danish Ministers and other Danish VIP’s will be present.

The highlights of the Tokyo part of the programme will include a high-level business lunch and conference at the Meiji Kinenkan with the attendance of H.M. the King as well as an exclusive reception in the residence of the Danish Ambassador and with H.M. the King as the guest of honour. The programme in Tokyo will also include a day of visits and meetings with major local food and agribusiness stakeholders and companies.

In Osaka you will have the opportunity to join the Denmark Day at the Nordic Pavilion at the world EXPO and visit other parts of the EXPO.

Please see more in the attached programme.

Joining the Royal Visit to Japan is a unique opportunity to enhance and develop valuable connections in your professional sphere, nurse your business relations, forge strategic partnerships, explore new market opportunities, and get the latest market insights.

Why Japan?

The Japanese market for imported food and agribusiness is highly developed, with a strong demand for high-quality and diverse products.

Japanese consumers are increasingly focused on food safety, sustainability, and premium offerings, making it essential for foreign companies to meet these standards. The demand for organic, environmentally friendly, and traceable products is growing, which creates an opportunity for Danish companies to leverage their reputation for quality and innovation. Danish products, especially in dairy, meat, fish and beverages, are well-regarded in Japan. In addition, Japan's ageing population and busy lifestyles contribute to rising interest in convenient and nutritious food options. As such, companies offering products focusing on health benefits, convenience, and ethical production have a competitive edge in the market. 

Danish products and solutions are well-regarded in Japan as Denmark has a historically strong standing in Japan. Over the years Danish companies have proven reliable as partners to the Japanese stakeholders. This creates an effective basis for enhancing and creating new cooperation.