China’s Changing Role in the World Order
How will the situation affect Denmark’s relationship to China?

China’s influence continues to grow. At the same time, the established world order is undergoing dramatic changes. In this conference, we examine how the situation will affect Denmark’s relationship to China.
More than 120 countries now count China as their main economic partner. Chinese companies are gaining market shares across the Global South, while maintaining a pivotal role for Western and Asian economies. In other words, the importance of knowing how to deal with Chinese competitors, suppliers, and customers is intensifying.
Current relations between Denmark and China are complex. Danish public opinion about China is predominantly negative. Regardless, thousands of Danish companies continue to be active on the Chinese market. Moreover, deteriorating ties between Europe and the United States could result in renewed Danish interest in doing business with China.
At the event, you get the latest insights from top contributors with stakes in the game. Keynote speakers include:
Jens Eskelund, President for EU Chamber in China
In addition to being the highest-ranking European representative, Jens is also Chief Rep. for Maersk China. He will talk about EU’s efforts to find the right balance in dealing with China, and how European companies can navigate in a market that carries plenty of risks but still holds great potential.
Simon Lichtenberg, Founder/CEO of Trayton Group
Over the past three decades, Simon has built his China-based furniture company into a major export player. He will talk about operating the business at a time where Trump’s tariff policy is making long-term planning impossible, and how Chinese regulators are dealing with foreign investors.
Join us for an exciting afternoon!