Event

The food sector: Meet large retailers in Egypt

Create relations to retailers and importers in Egypt: An emerging market with more than 100 million inhabitants and a large, growing middle class

The largest population in MENA, an increase in young inhabitants, a rising middle class, and a growing economy with a developing retail business in terms of large supermarket chains make Egypt an interesting, emerging market for Danish companies in the food sector.

The Egyptian retail market is controlled by a number of importers as well as a couple of supermarket chains. By participating in this digital meeting, you will meet retailers and an importer that are covering most of the Egyptian retail and HORECA market:

  • Carrefour – Majid Al Futtaim (+35 hypermarkets in Egypt, +175 in MENA)
  • HORECA STAR (importer)
  • Lulu Supermarket (investing 500 million USD in Egypt the coming years)

Retailers Profiles

PROGRAM AND INDIVIDUAL MEETINGS

The organizers attempt to set up the digital framework for the companies to boost their exports.

The program will consist of:

· General introduction to the Egyptian retailers
· General introduction to the Danish food sector
· Individual company presentations for the Egyptian participants

THE FINE PRINT

The price is calculated on a fixed number of companies and a 75 per cent subsidy from the Danish Trade Council. If the number of participating companies changes or if the support from the Trade Council is not approved, we reserve the right to offer participation at a different price. Should this result in a higher price than the one quoted you have the right to cancel your participation.

Registration is in accordance with the General Terms and Conditions for participation in Export Promotion Events of the Confederation of Danish Industry. Read more.

YOU WILL GET

  • To build relations with some of the largest retailers in Egypt
  • To be a part of an aggregate effort to promote Danish products within food & beverages in Egypt 
  • To present individually for the Egyptian participants 
  • To follow up on the meetings with a real export delegation in 2021 or individual assistance if demanded

GENERAL INTRODUCTION TO EGYPT

Egypt’s has a population of nearly 100 million inhabitants. The Egyptian economy has experienced an upswing in recent years, seeing solid growth in 2019 as its real GDP grew by 5.5%. Despite the COVID-19 outbreak, the Egyptian economy has shown it resiliency as it’s real GDP is still expected to experience a 2% increase in 2020. Growth of real GDP will be 4.6% in 2021 and is forecasted to grow at around 4.5% on average per year between 2022-2026.

THE CONSUMER MARKET – MATURITY AND FUTURE TRENDS
With a young population of nearly 100 million, Egypt has the largest consumer markets in the Middle East and North Africa region. Its expanding consumer market makes it a sizable market for retailers and fast-moving consumer goods manufacturers.

Hypermarkets have proven to be successful in Egypt. Egypt’s hypermarkets channel experienced positive growth in 2019 to reach EGP22.4 billion in sales. Hypermarkets are largely favored by consumers over any other channel due to their large space, continuous promotional activities and their wide variety of products on offer. Additionally, hypermarkets also aim to meet consumer needs at a competitive price. This made them appeal more to consumer who sought greater value for money during times of high inflation in the country. Regional and foreign retail players have developed significant interest in hypermarkets channel with massive expansion plans on the horizon. The Egyptian government is also expected to facilitate foreign investment in hypermarkets, including easier access to land.

CONTACT THE ORGANIZERS

With the purpose of initiating the contact and relations to the largest retailers in Egypt for Danish companies, the digital meetings are organized by the Confederation of Danish Industry and the Royal Danish Embassy in Cairo, Egypt.

The Confederation of Danish Industry
Global Market Advisor 
Nicolai Frank Reinholdt 
nifr@di.dk  

The Royal Danish Embassy in Cairo, Egypt
Dr. Hanzada Farid
Head of Trade Council in Egypt/Senior Trade Advisor
hanfar@um.dk