Join the Danish Pavilion at Food Hotel Vietnam
Join the Danish Pavilion at Food Hotel Vietnam 2026 and get direct access to a growing market and connecting with key buyers.
The Danish Pavilion at Food & Hotel Vietnam 2026 is the best ticket for your company to the leading food event in Vietnam. With a reach of thousands of highly relevant buyers from across the region and beyond, it is the most important exhibition in Vietnam for any company in the food sector looking to discover new business opportunities and/or strengthen existing partnerships and contacts.
WHY JOIN
In 2024, cooperation between Denmark and Vietnam was strengthened with an agreement on government collaboration focusing on food safety, reducing food waste, and tackling antibiotic resistance. The EU-Vietnam Free Trade Agreement further facilitates trade by reducing tariffs and making it easier for Danish food companies to access the Vietnamese market.
Rapid urbanisation, a growing middle class, and changing consumer habits are driving demand for high-quality imported products. The modern retail sector is expanding fast, with major supermarket and convenience chains like WinMart, AEON, Lotte Mart, Mega Market, and Circle K increasing their market share.
At the same time, the foodservice sector is growing, fuelled by rising incomes and tourism. International and local chains such as KFC, Lotteria, Highlands Coffee, The Coffee House, and Golden Gate Group are expanding, creating demand for consistent, high-quality ingredients. Danish suppliers are well-positioned with frozen meat, seafood, fruit compounds, and confectionery.
WHO SHOULD JOIN
The Danish Pavilion at Food & Hotel Vietnam 2026 is ideal for Danish food companies that want to enter or grow their business in Vietnam. It offers opportunities for Danish food companies within meat, poultry, seafood, all non-alcoholic beverages, processed fruit products, and baked goods.
YOU WILL GET
• A turnkey solution for your company with a fully equipped booth with counter, chairs, tables, lighting and wall-to-wall prints
• Access to a shared storage room with shelves, coffee machine, water dispenser and a fridge
• Central location
• Top part of the pavilion will have a visible Danish nation branding – all the walls in your booth will be decorated with your own prints
• Coordination of services provided by the exhibition organizers, including a exhibition catalogue, rental/building of extra furniture and equipment
• Coordination of joint freight woth Blue Water Shipping
• Hotel and travel proposals upon request
• Danish Industry will provide assistance in all aspects related to your participation
