With more than 72.000 visitors during the four exhibition days, FOODEX JAPAN is one of the two largest exhibitions for food and beverages in Asia. It is the main event for imported food and beverages in the northern part of Asia.

By joining the Danish Pavilion at FOODEX JAPAN you get the best platform for positioning your products to high-end buyers, distributors, and food professionals from retail, food service, and industry from Japan and from the region; South Korea, Taiwan, and China who looks at Japan for trends within the food and beverages sector.

Read more about FOODEX here: Exhibition Information | FOODEX JAPAN 2023 (jma.or.jp)


Japan imports 60 percent of its food and agricultural products making the country the third largest importer in the world. The Japanese market for food is a lucrative high-end market with a value of approximately 2,574 billion DKK. At the same time, Japan has very low food self-sufficiency of only 39 percent and is therefore critically dependent on imports.

There are three key factors affecting food exports to Japan. Japanese consumers in general are very curious in relation to imported products and see them as being of high quality. Japanese consumers are renowned for their demand for high-quality food and for a high level of food safety for imported products. The Danish level of food safety and quality gives food products from Denmark an advantage on the Japanese market.


  • A turnkey solution for your company with a fully equipped booth with counters, chairs, tables, lighting, and wall-to-wall prints at Foodex 2023. Also included is access to a shared storage room with shelves, a coffee machine, a water dispenser, and a fridge
  • Coordination of services provided by the
    exhibition organizers, including an exhibition
    catalog, rental/building of special furniture and equipment rental
  • Coordination of joint freight, customs clearance, hotel reservations, and travel proposal
  • The Confederation of Danish Industry and Bio Aus Dänemark will provide assistance in all aspects related to your participation

Alcoholic Drinks, Beef, Beverages, Drink Mixers, Bakery Products - Biscuits, Bread, Butter Cookies, Cakes, Off Bake & Cereals, Coffee & Tea, Cocktails, Confectionery - Candy & Chocolate, Dairy, Dietetic Products, Energy Drinks. Eggs and Poultry, Food Oils, Frozen Food, Fruit Products - Concentrates, Dried, Fresh, Jams, Juices, Marmalades, Pulp, Smoothies & Spreads, Herbs & Spices, Ingredients, Meat, Milk Powder, Mineral Water, Nutrients. Organic Products, Pork, Seafood, Seasonings and Condiments, Soft Drinks, Spirits, Supplements, and Vegetables.

Flights and hotels are not included in the price but together with BCD Travel, we are offering a travel proposal for hotels and flights that you are welcome to use. Together with Blue Water Shipping, we will share a joint transport proposal for goods that you are also welcome to use.

Tentative Programme

    • Monday 6 March

    • Tuesday 7 March

    • Wednesday 8 March

    • Thursday 9 March

    • Friday 10 March