JOIN THE DANISH PAVILION AT FOODEX JAPAN
Use the Danish Pavilion at Japan’s leading food and beverage trade fair and partake in tailor made B2B-meetings and VIP reception at the Danish Embassy to explore new export opportunities in Japan.
FOODEX JAPAN 2026 is Asia-Pacific’s largest food and beverage trade show. With 2,930 exhibitors from 74 countries and over 76,000+ visitors, this is the key platform to showcase your products and connect with new and existing buyers. Benefit from pre-arranged B2B meetings, high-quality seminars, and direct access to partners from across Asia. Exhibitors value FOODEX for its high visitor quality, strong international turnout, and the opportunity to meet new customers — with over 80% reporting successful business leads.
On Monday before the exhibition opens you will take part in tailor-made B2B meetings at the Ambassador’s residence in Tokyo followed by a high level networking reception.
WHY JOIN
Japan’s food-service sector is growing by 7% annually, with retail and industrial sectors growing by 4.5% and 3%. Over 60% of food consumed in Japan is imported, creating steady demand for high-quality international products. With geopolitical shifts in the region, Japan is increasingly seen as a reliable and long-term export market in Asia. The EU-Japan Free Trade Agreement eliminates tariffs on many food and beverage products—benefiting sectors such as dairy, meat, seafood, and beverages. FOODEX JAPAN offers direct access to key decision-makers and potential partners in one of Asia’s most developed and quality-conscious markets.
WHAT YOU GET
• A fully equipped booth with counter, table, chairs, lighting, and branded walls.
• Meeting area, coffee/tea, water, and fridge.
• Coordination of exhibition services, including catalogue listings and equipment rental.
• Pre-arranged meetings with key Japanese companies through the fair’s matchmaking programme.
• Help with freight, customs, hotel reservations, interpreters and travel.
• On-site support from Danish Industry and Bio aus Dänemark.
WHO SHOULD JOIN
The Danish Pavilion is relevant for companies exporting the following products:
Retail-Oriented
• Bakery Products: Biscuits, bread, cookies, cakes, and cereals.
• Confectionery: Candies, chocolates, and sweet snacks.
• Dairy: Cheeses, milk powder, butter, and other dairy products.
• Beverages: Alcoholic drinks, soft drinks, mixers, and sparkling options.
• Frozen Foods & Fruit Products: Ready meals, jams, juices, and spreads.
• Organic Products: Targeting health- and sustainability-focused consumers.
Foodservice and HoReCa
• Meat, Seafood, Organic & Plant-Based Products: For restaurants, catering, and convenience formats.
• Seasonings & Condiments: Spices, sauces, and marinades.
• Bakery & Dessert Ingredients: For premium and on-site preparation.
Industry & Health-Focused
• Ingredients: For processed foods, product development, and functional uses.
• Dietary Supplements & Energy Drinks: Serving health and wellness segments.
Program
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11:00 Preparing your area at Big Sight
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14:00 Departure from Big Sight to Danish Embassy
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15:00 Preparing B2B-meeting table
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15:30 Tailor-made B2B-meetings for all exhibitors
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18:00 Reception with guests at the Ambassador’s residence
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20:00 End of program
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10:00 Exhibition opens (exhibitor access from 9.00)
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17:00 Exhibitions closes
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19:00 Exhibitor dinner (optional but included)
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21:00 End of program
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10:00 Exhibition opens (exhibitor access from 9.00)
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17:00 End of program
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10:00 Exhibition opens (exhibitor access from 9.00)
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17:00 Exhibitions closes
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10:00 Exhibition opens (exhibitor access from 9.00)
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16:00 Exhibitions closes
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SAVE TIME AND MONEY ON YOUR ATA CARNETS
Danish Industry’s Chamber of Commerce can assist you with your ATA Carnet. As a member, you will save 50% on the price. The ATA Carnet allows for temporary duty-free and tax-free export and import of goods for up to one year. Using a carnet is the simplest way to speed through Customs and save money. Please contact DI Certifikatservice for help with your ATA Carnet and any questions you may have. Read more here!
