Sense China Tour - Experience. Understand. See for yourself

China is back in business after three years of Covid-19 lockdowns and tight controls. The country is bursting with suppressed energy. Established companies and young start-ups are eager to resume activities inside and outside the reopened borders.

The geopolitical landscape has, however, changed significantly since the initial Wuhan outbreak. China is now seen by many as a disruptor of the established world order. Some are worried that growing tensions with the U.S. will eventually decouple the world’s two largest economies. Others are concerned that the war in Ukraine could spill over into a similar conflict in Taiwan.  

On the Sense China Tour 2023, we take a careful look at the present state of China, and we examine how Danish companies can navigate in the stormy waters between opportunity and risk. We invite you to come to China and find out for yourself by offering an exclusive experience filled with interesting people, cases, discussions, and culinary treats.

PROGRAMME 29 May - 2 June

    • Intro Day

      Briefings about Chinese business, economy, and politics Guided walking tour in old and modern Shanghai

    • Tech Day

      Visits to China’s leading tech firms

    • Hangzhou Day

      Day trip to entrepreneurial hub Hangzhou

    • Industry Day

      Visits to Danish manufacturers in industrial hub Jiaxing

    • Opportunity Day

      Coaching sessions with advisors and experts - Lunch with leading Danish businesspeople


The program is still under development. Please find some of the confirmed business cases and other highlights in the PDF file.  


The tour helps you to find answers to four critical questions:

  • How does your business model fit in a Chinese market under transformation?
  • How do you find the balance between opportunity and risk in China?
  • How do you manage operations in a politically sensitive environment?
  • How do you leverage technology to increase the customer experience?