Seoul Food & Hotel 2020

Join the Danish Pavilion at Korea's largest international food show!

Foto:Getty Images

As Korea’s largest International Exhibition, SFH delivers high-quality Korean buyers, decision-makers and industry experts to source premium goods, view worldwide industry trends, and an opportunity to discuss future business ideas across sectors.

The Danish Agriculture & Food Council, in co-operation with the Confederation of Danish Industry, invites Danish companies to participate at the Danish national pavilion at Seoul Food & Hotel 2020 in Seoul. By participating at the Danish national pavilion, you benefit not only from better visibility but also from Denmark’s positive image as a leading in high standards of food safety and quality. All practical details will be organized from Denmark by DAFC.


Included in the price is a reception in the Danish ambassador’s residence for 5 representatives and clients of each participating company. This is an excellent way of nursing existing clients and meeting new ones.


South Korea is often overlooked when companies are looking for new markets in Asia. Thanks to years of rapid economic development South Korea is now the 12th largest economy in the world and the 4th largest in Asia, with a population above 51 million people and 50 per cent living in the Seoul Capital Area.

Korean consumers have high purchasing power with 22,000 USD of average household net adjusted disposable income per capita, offering a dynamic consumer market as well as advanced domestic industries with a global reach.

Safe, healthy and organic food is currently the fastest growing food segment in South Korea and will feature prominently in the event. Especially among the younger South Korean food consumers there is a growing willingness to pay for premium organic products, primarily with a view to ensure a healthy and sustainable diet for their families.

The South Korean market is characterized by rapid urbanization and a young population with sophisticated taste. The South Koreans demand innovative and high-quality F&B products as well as unique dining experiences. This creates a solid demand for Danish products that are associated with high quality and high food safety.


  • World’s 12th largest economy in 2017
  • 51 million consumers
  • USD 1.5 trillion economy
  • 3% projected economic growth for next 3 years
  • 80% Urbanised
  • 70% of agricultural needs are imported


Companies in the food industry aiming at Korean retailers, food service, importers or manufacturers within:

  • Meat
  • Dairy
  • Seafood
  • Food Ingredients
  • Bakery & Pastry
  • Drinks
  • Wine & Spirits
  • Snacks & Confectionary
  • Organics
  • Wine & Spirits


Please use the registration form to register and return to Danish Agriculture & Food Council, Michael Stahlschmidt.

Registration deadline: 1 November 2019 to


− 6 sqm., DKK 22.700 (excl. VAT)
− 9 sqm., DKK 33,980 (excl. VAT)
− 12 sqm., DKK 45,350 (excl. VAT)
− 15 sqm., DKK 63,100 (excl. VAT)
− 18 sqm. DKK 85.950 (excl. VAT)
− 4.5 sqm. DKK 16.995 (excl. VAT) (SME)

(based on co-financing from the Trade Council and 8 participating companies/72 sqm)

Bente Kruckenberg

Praktisk ansvarlig

  • Direkte +45 3377 4626
  • Mobil +45 2191 6921
  • E-mail

Søren Falck

Faglig ansvarlig

  • Direkte +45 3377 3484
  • Mobil +45 3027 7292
  • E-mail