Seoul Living Design Fair 2026
Danish Industry and Trade Council of Denmark in South Korea invite you to exhibit at the Seoul Living Design Fair 2026 (SLDF). SLDF is a leading international B2B and B2C exhibition for living design in Asia, attracting over 280,000 visitors each year, including interior designers, architects, marketers, trend research institutions, cultural figures, and the general public.
The Seoul Living Design Fair (SLDF) is a major exhibition showcasing South Korea’s lifestyle, co-hosted by Design House and COEX. Founded in 1994 to introduce new living trends and provide insights into design culture, it has grown into a leading international living fair in Asia. SLDF attracts both B2B and B2C audiences, bringing together designers, marketers, manufacturers, architects, and general consumers to explore a wide range of perspectives on the living industry.
The SLDF has long been a committed partner for leading brands and consumers in the living design industry, showcasing top products and producing high-value content. The fair also provides comprehensive marketing solutions through collaborations with prominent designers, positioning it as a key influencer in the future of Korea’s living design industry. Each year, the fair attracts over 280,000 visitors.
The Danish Pavilion is a continuation of the successful events of 2024/2025. In 2026, it will be curated by Lærke Ryom, who graduated in furniture design from the Royal Danish Academy of Fine Arts’ School of Design in 2022, the same year she received the Talent Award at the Design Awards. As a curator, she focuses on creating exhibitions that explore the aesthetic and tactile qualities of materials and design.
Each participating company will have a smaller space for their own showcase while also being integrated into a shared ‘Danish Space.’ The Danish Pavilion will be centrally located and promoted through all official SLDF channels.
As an exhibitor at SLDF, you will benefit from:
- A turn-key exhibition space for your products, along with participation in a curated space
- Central location and high visibility
- Danish branding
- Joint events
- Coordination of services provided by the exhibition organizers
- Coordination of shared freight and customs clearance
Additionally, by participating as an exhibitor, DI will assist you with all practical aspects of your fair participation.
Why Join?
By participating in the exhibition, your company will:
- Connect with buyers from both the retail and contract sectors
- Showcase new products and strengthen brand awareness
- Stay up to date with the latest trends in the interior design market
- Reinforce relationships with existing buyers and business partners
- Forge new business connections
Price
DKK 50,000 for approximately 9 m² of exhibition space, divided between your own area and the shared “Danish Space.”
The price excludes VAT and is based on a minimum of 8 participating companies. Your company must also be eligible for grants from the Trade Council under the rules for “de minimis subsidies” for export promotion activities.
