Danish Food & Food Ingredients Day at the Olympics 2020

Join the food & food ingredients day at the Danish Olympic Pavilion in Tokyo with VIP Dinner at Skoleskibet Denmark on Monday 27 July - Limited Availability

Denmark has been granted permission to use Tokyo’s Hibiya Park as a platform for a major Danish export initiative during the Olympic Games. So when the whole world’s attention is directed towards Tokyo in 2020, Denmark will enjoy unique exposure.

A unique Danish Pavilion by Lendager Group will be constructed with the aim of presenting the best Denmark has to offer, reaching out to the world press, B2B and B2G contacts and the many visitors to the Olympic Games. The theme of the Pavilion is quality of life showcased through food, green solutions, design and healthcare. 

The Confederation of Danish Industry, the Danish Agriculture & Food Council, Food Nation and the Danish Embassy in Tokyo are excited to present to Danish food & food ingredients companies this once in a lifetime opportunity to be a part of the food & food ingredients day at the Danish Pavilion.

The food & food ingredients day is taking place Monday 27 July 2020 and is only for companies who are already doing business in Japan. The event will be developed and finalized together with the participating companies.

The events takes place in a private event room with separate access for your guests. Before or after each event you can take your guests of a guided tour in the four expo areas in the Pavilion.

The Danish Pavilion is hosted by VisitDenmark in cooperation with the Danish Ministry of Industry, Business and Financial Affairs.

You will get: 

By signing up to the food and ingredients event on the Danish Pavilion you will get:

  • Promotion at the Food Nation PR Event
  • One seat at the ingredients roundtable (+4.975 DKK) / OR / participation for two people in the Seminar on Danish Strongholds
  • Total of four invitation to the VIP reception - extra invitations can be bought for approximately 500 DKK.


On behalf of the organizer’s BCD Travel has made a non-binding reservation to rooms at Royal Park Hotel Suitengu. The price as per end of December is approximately 3.100 DKK but it may change. When you sign up you will receive a travel proposal from BCD Travel. Rooms are not guaranteed before you confirm the booking.

BCD Travel can also assist with the booking of your flight to and from Tokyo.


Please note that only a limited number of companies can participate. Up to 10 food companies and seven ingredients companies due to the limited space. 

The event is only for companies already doing business in Japan. 

All prices are based on a total of 14 participating companies including seven companies for the ingredients roundtable. If less sign up we will not be able to offer participation at the mentioned prices.

Should this happen your registration will not be binding, and you can choose to opt out. Please read the General Terms and Conditions for participation in Export Promotion Events of the Confederation of Danish Industry (DI) on the registration page.


    • 10.30-11.30 Danish Breakfast PR Event with a Danish chef

      The event is an opportunity to promote products to a carefully selected audience from Japanese media. All companies participating will be highlighted at the event.

    • 12.30-14.30 Roundtable meeting

      Food ingredients roundtable on food/food additive regulation in Japan, focusing on the Food Sanitation Act. The roundtable meeting will be a platform for Danish ingredients companies who want to engage in a dialogue with Japanese authorities and trade associations.

    • 15.30-17.30 Seminar on Danish strongholds

      Seminar on Danish strongholds in the food industry. The seminar is a platform for food producing companies to invite their business partners to know more about Danish strongholds in food followed by networking.

    • 18.00-21.00 VIP Dinner Reception

      VIP dinner reception and cooking event with Danish chef at Skoleskibet Danmark. Participating companies can provide products. Invite your business partners to join you for the dinner at this high-level VIP event.

Charlotte Blomqvist

Questions regarding practicalities

  • Direct +45 3377 4717
  • Mobile +45 4050 9093
  • E-mail cblo@di.dk

Søren Falck

Questions regarding content

  • Direct +45 3377 3484
  • Mobile +45 3027 7292
  • E-mail srfk@di.dk