DANISH FOOD, INGREDIENTS & TECHNOLOGY B2B DELEGATION TO CANADA
Explore new market opportunities i North America and join the food industry Danish Business Delegation to Canada.
The Canadian food industry is looking for new, reliable partners who can deliver quality, stability, and efficiency. By joining this delegation, you will be connected directly with Canadian decision-makers from producers to major buyers. Danish Industry, The Danish Embassy in Washington D.C. and the Danish Consulate General in Toronto have partnered with key stakeholders to ensure meaningful meetings that lead to real business opportunities and long-term partnerships, not just networking.
Why Join?
Canada is a very attractive market for food, ingredients, and food technology. With a population of 38 million consumers, a strong reliance on imported food and equipment, and a growing demand for European quality products, the opportunities for Danish companies are significant. Over 70% of Canada’s food supply is imported, and the country ranks among the top 10 global importers of food processing equipment. This means Canadian buyers are actively seeking reliable suppliers who can deliver tangible value without unnecessary complexity.
Toronto is Canada’s economic hub and home to the country’s largest food companies, retail chains, and food service operators. It is the natural starting point for meeting the decision-makers who shape the national market. Both Denmark and Canada have a clear interest in diversifying trade partnerships, and this mission is designed to create concrete business opportunities through targeted B2B meetings and visits to key players in retail, food service, and industry.
Who Should Join?
This mission is relevant for Danish companies working with:
- Food production: Dairy, meat, seafood, plant-based, ready meals, organic and premium products.
- Ingredients: Natural, functional, and sustainable ingredients, additives, and specialty solutions.
- Food equipment: Processing, packaging, automation, cold chain, traceability, and quality control.
- Food trading: Traders who can provide stable, global supply chains to Canadian customers.
- Food service: Suppliers to restaurants, hotels, catering, and institutions.
What You Get
A B2B-focused program based on your requests. Once the delegation is confirmed, each company will be invited to an individual online meeting to discuss your objectives and identify the partners you wish to meet. While we cannot guarantee that all requests will be fulfilled by our Canadian partners, we will do our best:
- Pre-arranged B2B meetings with purchasing managers from Canada’s largest retail chains, food service companies, and producers.
- Site visits to production facilities, distribution centers, and key retailers to experience the market firsthand.
- Networking opportunities with both Canadian and Danish stakeholders at a high, business-relevant level.
- Practical support from Dansk Industri and the embassy before, during, and after the mission.
Tentative Programme
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Market Briefing: A short, practical introduction to the Canadian market, regulations, and expectations—no theory, just what you need to go straight into meetings.
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Retail visits: Loblaw’s flagship store and St. Lawrence Market
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Food Service visit: Sysco Canada
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Equipment and technology visit: JMP Solutions
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Ingredients visit: Gay Lea Foods and Cargill Canada
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B2B Meetings
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Food, Food Service and trading: Meetings with Loblaw Companies Ltd., Metro Inc., Sobeys Inc., and Restaurant Brands International (Tim Hortons, Burger King, Popeyes), .
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Equipment and ingredient suppliers: Meetings with purchasing managers from Maple Lodge Farms, Gay Lea Foods, and Cargill Canada.
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Evening: Networking Reception: An informal evening event hosted by the Danish Consulate General with participation from Canadian buyers and industry leaders.
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Sustainability Seminar: A joint seminar with Canadian stakeholders, featuring presentations from both Danish and Canadian companies. The session will focus on practical sustainability requirements, market expectations, and how European suppliers can align with Canadian priorities. No theory - just actionable insights and real-world examples from industry leaders on both sides.
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Final B2B Meetings: Follow-up meetings with potential partners
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Networking dinner with the Danish delegation
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End of delegation
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The Fine Print
The price is calculated based on 12 participating companies and a 50-pct. subsidy from the Danish Trade Council. Registration is binding. If the number of participating companies changes, we reserve the right to offer participation at a different price. Should this result in a higher price than the one you signed up for you have the right to cancel your participation.
Registration is in accordance with the General Terms and Conditions for participation in Export Promotion Events of the Confederation of Danish Industry (DI).
