Explore the Booming Brazilian Healthcare Market

Join our webinar to discover the business opportunities in Brazil and Latin America and get an overview of the healthcare market and the upcoming Hospitalar 2023 Conference

Led by Danilo Santos, Commercial and Market Access Counsellor from the Danish Trade Council in São Paulo, this webinar promises to provide valuable insights on entering the Brazilian market, advances on regulatory affairs that can benefit Danish companies and concreate market opportunities for your business to tap in.

Danilo Santos will be opening the webinar by giving an overview of the oppotunities for your company attending Hospitalar. Danilo is leading the healthcare sector of the Danish Trade Council in São Paulo since April 2021. Prior to that, Danilo has worked for almost 10 years within the Healthcare and Life Sciences sector of the UK Department for International Trade, supporting business in the sector to enter the Brazilian market and also their market access and government relations activities in Brazil and Latin America. 


Opening by Consul General Anja Villefrance

Brazilian market overview and Hospitalar overview by Danilo Santos

Presentation of the DI offer & logistics package for Hospitalar 2023

Q&A and end of the event

The Brazilian Market 

Brazil has the 8th largest healthcare market worldwide and the largest in Latin America, transacting DKK448 billion in 2022, an increase of 11% in comparison to 2021. Like Denmark, Brazil has a universal public health system, the SUS (Sistema Único de Saúde), which was responsible for an investment up to R$131 billion in 2022, 19% less than 2021, mostly because of the improvement of epidemiological scenario regarding Covid-19, reducing expenses with hospital assistance and epidemiological monitoring. Roughly 76% of the Brazilian population depends solely on SUS, while 24% has access to private insurance (commonly provided by employers).

In 2021, the Brazilian medical devices market was worth R$17.9 billion (DKK 23 billion), which represents a growth of 36% compared to 2020 and is forecasted to a reach DKK 32.2 billion by 2024. Regarding international trade, Brazilian market usually have a deficit in its trade balance. In 2021, the deficit was US$4.1 billion, a rise of 8.5% comparing to 20209. Imports represented an amount of US$4.9 billion and exports, US$784.4 million. In 2021, of all the products and equipment consumed in the country, around 44% were manufactured locally.

Hospitalar 2023 in São Paulo, Brazil

As a part of the strategy to enter and withhold the connections to the Latin American market, DI are having a business delegation to Sao Paulo for the conference of Hospitalar. 

HOSPITALAR is the largest healthcare show in in the Americas, attracting over 100,000 people per edition. It is the business center for high-level stakeholders within the regional and international health and life sciences sector. This is your gateway not only for the largest market in Latin America, Brazil, but to the ever-expanding regional market as well, allowing engagement with KOLs from Argentina, Mexico, Colombia, Chile and others.

Find further information on Hospitalar here: Hospitalar 2023 in São Paulo, Brazil (danskindustri.dk) or sign up for the webinar to hear more.