Join the Danish Pavilion at FOODEX JAPAN 2022

With more than 72,000 visitors during the four exhibition days FOODEX JAPAN is one of the two largest exhibitions for food and beverages in Asia. It is the main event for imported food and beverages in the northern part of Asia.

By joining the Danish Pavilion at FOODEX JAPAN you get the best platform for positioning your products to high end buyers, distributors and food professionals from retail, food service and industry from Japan and from the region; South Korea, Taiwan and China who looks at Japan for trends within the food and beverages sector.


Japan imports 60 per cent of their food and agricultural products making the country the third largest importer in the world. The Japanese market for food is a lucrative high-end market with a value of approximately 2,574 billion DKK. At the same time, Japan has a very low food self-sufficiency of only 39 per cent, and is therefore critically dependent on imports.
There are three key factors affecting food exports to Japan. Japanese consumers in general are very curious in relation to imported products and see them as being of a high quality. Japanese consumers are renowned for their demand for high quality food and for a high level of food safety for imported products. The Danish level of food safety and quality gives food products from Denmark an advantage on the Japanese market.


Alcoholic Drinks, Beef, Beverages, Drink Mixers, Bakery Products - Biscuits, Bread, Butter Cookies, Cakes, Off Bake & Cereals, Coffee & Tea, Cocktails, Confectionery - Candy & Chocolate, Dairy, Dietetic Products, Energy Drinks. Eggs and Poultry, Food Oils, Frozen Food, Fruit Products - Concentrates, Dried, Fresh, Jams, Juices, Marmalades, Pulp, Smoothies & Spreads, Herbs & Spices, Ingredi-ents, Meat, Milk Powder, Mineral Water, Nutrients. Organic Products, Pork, Seafood, Seasonings and Condiments, Soft Drinks, Spirits, Supplements and Vegetables