Join the Danish Living Room at Casa Décor - The most important design event in Spain
Casa Décor is a platform for interior design, trends, and lifestyle, with a unique format, taking place every year in Madrid. For 6 weeks, the Exhibition opens to the public in an iconic and unique building, which accommodates fifty decorated spaces. In 2023, Denmark will again have its own curated room showcasing Danish companies.
Throughout the course of three decades, Casa Décor has become a benchmark for interior design. Every year, this exhibition takes place in a different location in the centre of Madrid, gathering businesses, decorators, interior designers, architects, designers etc. to show their work in an exclusive context of avant-garde and high decoration.
For six weeks, the exhibition opens to the public an iconic and unique building in the capital, which includes fifty spaces decorated by established professionals and young promises of interior design. Designers completely rebuild these rooms, creating extremely original and high-end spaces where they display top products from the participating brands – for instance by creating real bedrooms, living rooms, kitchens, children´s playrooms, etc.
This year, Denmark will once again have its own curated room showcasing Danish products and solutions. The exhibition will take place from 13 April to 28 May, 2023.
THE DANISH ROOM
The Embassy of Denmark in Spain, the Confederation of Danish Industry and Creative Denmark would like to invite Danish companies to attend the Danish Room at Casa Décor. For the first time ever, it will take place in Serrano street, one of the city’s most iconic and luxurious commercial streets.
A splendid residential building from 1929 has been chosen for the occasion, which has maintained its original layout throughout the years. This 4,000-square-meter building includes a ground floor and three floors, as well as 21 balconies overlooking Serrano street. It has two façades, one facing the street and the other one facing an interior courtyard, which means all the rooms are filled with plenty of natural light.
The Danish Room is a turnkey solution providing you with a platform to present your company and products/solutions as well as practical advantages in terms of planning and participation in the exhibition.
CURATOR AND PROJECT
The Danish Room will be designed by award-winning interior designer Gema Gutierrez, founder of the creative design studio PuntoFilipino. Gema has over 15 years of experience in luxury retail and residential design, having worked with prestigious brands such as Hermès Paris, Roberto Verino, Caviarde Riofrío, Carlota Barrera or Aire Hotel. Some of the awards Gema has received include:
- Interior Designer of the Year 2022 by AD Spain
- Recognition AD100 – AD Spain
- German Design Award 2023
CASA DÉCOR is the most prestigious design event in Spain and the best platform to present a coordinated image of the sustainable and high-quality Danish brands, both small and large ones. Participating in the event gives the brands great exposure to both professionals and the public. The use of a historic building for the exhibition and the arrangement of all brands into a real interior design space give a strong and very realistic view of Danish living and design.
YOU WILL GET
By joining the Danish Room, you will get:
- An implemented prestige project curated by Gema Gutierrez to showcase your products the best possible way.
- Official invitations to key stakeholders within the industry to secure valuable exposure.
- Reception at Casa Décor or at the Ambassador’s residence for VIPs (journalists, architects etc.)
- Dedicated landing page and an Instagram Account
- Marketing campaign to promote the project in specialized design media.
- Professional photographic and video recording of the Danish Room.
- Exposure by design orientated press (AD, ELLE Deco, Vogue Home, etc.) and also by general media.
- Coordination of services provided by the exhibition organisers including exhibition catalogue.
- Coordination of hotel reservations and travel proposal.
WHO SHOULD JOIN?
The event is highly relevant for companies across the broad spectrum of design and construction. Companies working in relation to the areas below are recommended to join:
- Floor/Wall Coverings
Read more about Casa Décor here
The Trade Council will be co-funding the project and will assume 50% of the total cost of all activities, services, fees, etc. for the event. Companies participating will only have to pay 50% of the budget.
Fees per company will be assigned according to its participation in the exhibition*:
A: 85.000 dkk excl. VAT (Kitchen)
B: 28.000 dkk excl. VAT (Furniture & Lighting)
C: 19:000 dkk excl. VAT (Medium furniture/lighting or big accessories)
D: 12.000 dkk excl. VAT (small accessories or material)