Danish Design Showcase - Paris Design Week 2026
As part of Paris Design Week, Maison du Danemark/The Danish House in Paris offers a unique opportunity for Danish design companies to participate in a City Showroom during Paris Design Week 2026.
In collaboration with partners at Maison du Danemark and SMVdanmark, Danish Industry invites Danish companies to exhibit at The Danish House in Paris, which will serve as the exclusive gathering point for Danish design brands during Maison & Objet and Paris Design Week.
Participating brands will be showcased across the 2nd floor of the house, offering a distinct and engaging atmosphere for visitors. By taking part, Danish companies gain a cost-effective opportunity to be promoted during Paris Design Week - under one Danish roof - while accessing a broader customer base, both B2B and B2C. Each company can book a designated number of square meters within the house, and the Danish Showcase will be promoted through the official channels of Paris Design Week.
Testimonials, 2025
Maison du Danemark provides brands with the opportunity to showcase their brand image in exclusive surroundings. We value the benefits that Danish brands with a similar positioning can gain by exhibiting in a shared showroom, which brings together and attracts a significant number of visitors over the five exhibition days. Morten Thonsgaard Jensen, ARCHITECTMADE
It has been a great pleasure to be part of the Danish Design Showroom in Paris. For me, it has been truly unique to experience how Danish designers can support each other through networking, feedback, and shared experiences in such beautiful surroundings. Maison du Danemark has created the ideal framework and events, which have allowed me to fully focus on developing my designs in the lead-up to Fashion Week, as well as meeting my clients in Paris. Marie Graff Jørgensen, Kodanska
Why exhibit at the Danish House in Paris?
- Prime Timing & Location
- Be part of one of the most anticipated events of the year - Maison & Objet and Paris Design Week. The space is ideally located at the iconic Maison du Danemark on the Champs-Élysées.
- High-Impact Visibility
- Maison du Danemark will implement a targeted and impactful communication strategy directed at selected influencers and key press representatives.
- Valuable Lead Generation
- All visitors register with their email address. You receive the complete database post-showroom
- Exceptional Visitor Experience
- Dedicated showroom managers on each floor to guide visitors
- Complimentary coffee & tea throughout the day
- Elegant lounge areas on each floor designed for professional B2B meetings
- Option to extend your booth hours for private VIP cocktails in the evening (advance notice required – staff/drinks/catering not included)
- Targeted & Qualified Audience
- Brands gain direct access to a network of wholesalers and contractors actively seeking premium Danish design.
Opening hours and conditions
Opening hours
Maison du Danemark / The Danish House in Paris will be open daily from 12:00 to 20:00 between 10–14 September.
On the day before the official opening, 9 September, an exclusive press & VIP opening cocktail will be hosted from 18:00 to 21:00.
Set-up and dismantling
Set-up can take place on 8-9 September.
Dismantling can begin on 14 September (not before 19:00) and continue on 15 September.
A technical manager will be available to assist brands during both set-up and dismantling.
Brand staff
We highly recommend that exhibitors have 1–2 staff members present at their stand, depending on stand size, to maximise return on investment. Maison du Danemark will provide one showroom manager per floor to guide visitors and present the brands.
Maison du Danemark can connect you with trusted independent salespeople if you are unable to send your own staff (contracts are arranged directly between exhibitors and the salespeople).
