Explore and discover our new digital tomorrow

The Confederation of Danish Industry (DI) and the Copenhagen Institute for Futures Studies (CIFS) have joined forces to let Nordic stakeholders investigate the Metaverse across industries. Allowing you to be prepared for what is to come and become aware of the impact it might have on your business - whether your organisation is a private entity or a governmental institution.

What is the Metaverse? 

Imagine a near future where the physical and virtual worlds merge, where your surroundings are supplemented with virtual layers, enabling individuals, businesses, and brands to interact and do business in entirely new ways.

The Metaverse and Web3 are recognised as "the future of the Internet." The question is how companies in the Nordics can lean into this evolution and what it means for our future businesses, organisations, and society.

Join the first Nordic Metaverse Summit for a forward-thinking discussion on the seismic shifts the Metaverse may bring.

Why Join?

The Nordic Metaverse Summit is a new conference that aims to bring together Nordic Business Leaders and frontrunners to explore how the Metaverse, and emerging technologies, may impact your future from both a commercial and consumer standpoint. Giving the participants the tools to be able to act now instead of finding themselves operating in worlds designed by and for someone else.

  • How can brands and businesses approach the Metaverse?
  • What is the best practice in the Nordics on the Metaverse?
  • How do you include the Metaverse in your company strategy?
  • What is essential to the customer experience?

Participants will engage in inspiring talks and debates to take a deep dive into the Metaverse, in order to grasp its impact on future consumers and business models and explore strategies, opportunities, and challenges across key sectors. Giving the participants the possibility to ask the critical question every leader must ask: What will be my organisation's role in this new continuum?


09:30   Welcome! Introduction to the programme

  • Jacob Kjeldsen, DI Handel
  • Lise Thomsen, DI Kreative Erhverv
  • Sofie Hvitved, Futurist, CIFS
  • Bugge Holm Hansen, Futurist, CIFS

09:45   UNESCO #BackupUkraine – user involvement to preserve digital twins in web3. Winner of the Grand Prix at Cannes Lions
Morten Grubak, Global Executive Creative Director, Vice & Virtue Futures

09:55   Embracing the Futures - Why are futures so important? 
Daria ‘Dasha’ Krivonos, CEO, CIFS

10:05   Introduction to the Metaverse & The Metaverse Map: How to navigate the metaverse

  • Peter Hesseldahl, Editor and Journalist, Ugebrevet Mandag Morgen
  • Bugge Holm Hansen, Futurist, CIFS

10:25   From Hype to Long-term implications: Exclusive launch of the new CIFS Metaverse Delphi study 
Sofie Hvitved, Futurist, CIFS


11:10   Fireside chat: Nordic perspectives on when, how and why to enter the Metaverse
Pia Tandrup, Country Director Denmark, Meta

11:30   Usecases: The Metaverse and the Nordic industry

  • Christopher Østergaard Poulsen, Senior Vice President Business Development, B&O
  • Rikke Lynge, Senior Brand Manager, DSB
  • Niels-Otto Fisker Head Of Corporate Communications, DSB
  • Mads Troelsgaard, CEO & Co-Founder, SynergyXR

12:00   LUNCH

12:45   Breakout #1: Web3 beyond the hype: Showcase 'Road Code'

  • Michael Jeppesen, CEO, MUST & Immortal
  • Dennis Bøgestad Laursen, Co-founder Render, Co-founder Immortal, Head of Digital, MUST
  • Special guest

12:45   Breakout #2: How can we ensure equality, inclusion, and diversity in the Metaverse?

  • Sara Lisa Vogl, Co-Founder, WIIT (Women in immersive Technologies)
  • Andrea Bravo, Founder, Metaverse Data & Ethics
  • Oliver Anton Lunow Nielsen, Project Manager for Future Generations Shaping Future Technology, Ungdomsbureauet

13:20   Breakout #3: Norwegian governments in the Metaverse! Learning experiences from creating world’s first virtual Tax & Registry office
Magnus Jones, Nordic Blockchain & Innovation Lead, EY Tax & Law + Guest

13:20   Breakout #4: Shaping the Metaverse towards sustainability
Michael Birkebæk, Partner, ESG and Products Lead DK, KPMG

13:55   Breakout #5: The Omniverse: The building blocks of the Metaverses and how AI will support it
Rasmus Bisgaard, Country Manager, NVIDIA

13:55   Breakout #6: The voice of the consumers: What can the newest studies tell us about the future consumer behaviour and how consumers see the metaverse?

  • Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab
  • Christie Nielsen, Intelligence Director, Havas


14:50   Keynote: The Immersive Metaverse
Ida Kymmer, Director Of Global Affairs, Journee

15:15   Keynote: Why the future subscription models and loyalty programs will run on web3
William Ban, VP Operations web3, TIME

15:50   Panel: Connecting the dots in the Nordics -  Where do we go from here?

  • Simon Lajboschitz, CEO, Khora
  • Dr. Vanessa Julia Carpenter, Chief Innovation Officer at Gagarín
  • Moderator: Peter Hesseldahl, Editor and Journalist, Ugebrevet Mandag Morgen

16:25   Wrap-up

  • Rikke Zeberg, Director, DI Digital
  • Mie Bilberg, Chief consultant, DI E-Commerce
  • Sofie Hvitved, Futurist, CIFS
  • Bugge Holm Hansen, Futurist, CIFS

16.30 - 17.30  DRINKS & NETWORKING

For further information about the full programme and the speakers