Webinar about the Danish F&B Pavilion at CIIE 2020 in Shanghai

What is CIIE and why should your company join?

The first CIIE took place in 2018 and in a very short time CIIE has proven to be the most important exhibition in China for Danish Food & Beverage companies. CIIE has a strong connection to the political system in China and because of that it is sometimes called ‘the political exhibition’ - but in China politics and business are intertwined so where there are politics there is also business.

In 2020, CIIE is forecasted to be the big event in China where China will show the world that they have now moved past Covid-19. 15 Danish companies have already signed up, and by joining this webinar you agree to let the organizers try to persuade you and your company to also be a part of the national F&B Pavilion at CIIE in Shanghai from 5 to 10 November 2020.


    • 09.00 Welcome by Søren Falck, Leading International Advisor (DI)

    • 09.05 Why is CIIE important if you want to do business in China What can you expect will happen at the Danish pavilion?

      Jesper Herold Halle, Commercial Consul, Danish Consulate General in Shanghai

    • 09.20 Opportunities for F&B companies in China

      Marie Louise Flach de Neergaard, Minister Counsellor, The Danish Embassy in Beijing

    • 09.35 Exhibiting at CIIE from a company perspective

      Erik Bresling, CEO Danish Specialty Foods

    • 09.45 The Danish pavilion: User driven planning and shared contribution

      Mie Ole Lauritzen, Food Nation and Søren Falck

    • 10.00 Webinar concludes