Digital Marketing in China - What’s the latest?
Accelerated by new lockdowns and restrictions on movement, Chinese consumers continue to step up the online business game
WHY JOIN?
They are embracing a new spectrum of digital solutions, which are being seamlessly integrated into everyday life. For brands and industrial companies, however, fierce local competition remains a barrier to creating a strong digital presence that ultimately drives sales.
In this webinar, LEAF Digital and MediaGroup Worldwide give you the latest news on digital marketing in China. Representing different fields of expertise, both agencies have strong track records from conducting successful online campaigns on behalf of foreign clients.
You will hear about interesting business cases, and you will learn new ways of navigating in China’s unique digital ecosystem. You also get the opportunity to post questions reflecting your own situation to a panel of experienced professionals.
WHO SHOULD JOIN?
Danish companies with basic knowledge about the Chinese market. The workshop is relevant for companies that need a stronger understanding of how China is disrupting digital measures for sales and marketing.
PROGRAMME
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09:30 |
Welcome by Peter B. Hansen, Director, Sense China, DI |
| 09:35 |
How to strategically target Chinese consumers through digital platforms Niels Christian Flintholm, Co-founder & Partner, Leaf Digital |
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09:50 |
How to build awareness and sales in China with SEO Bart Burggraaf, Partner, MediaGroup Worldwide |
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10:05 |
Coffee break |
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10:10 |
Panel discussion moderated by Peter B. Hansen, Director, Sense China, DI E-Commerce to Experiential Retail – What can we expect NEXT? Keywords: Livestreaming, Social Commerce, Omnichannel approach, Online-to- Offline integration, AR&VR technologies Panelist: Niels Christian Flintholm, Bart Burggraaf and Yuwan Hu |
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10:55 |
Future activities by Peter B. Hansen |
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11:00 |
End of webinar |
