How are Danish companies coping in China?

Being a small player in a big market can be difficult. Danish SMEs have been up to the challenge. Many have done well over the years.

But how does the future look? Will a slowing economy and a riskier political environment halt China’s position as a leading business hub? Or will the untapped potential continue to attract Danish SMEs with global aspirations?

Speakers

Lotte Nørgreen is Managing Director and founder of Vikinor, a supplier of solutions to critical infrastructure. Since 2001, Lotte has been based in China from where she and her husband Michael have built Vikinor into an internationally renowned company with a global set-up.

Thomas Møller Andersen has been the General Manager for C.C. Jensen Filtration Equipment’s subsidiary in China since 2007. He is also Chair of the Danish Wind Energy Group China and a former Vice-chair of the Danish Chamber of Commerce in China.

Søren Niebuhr is an Associate Partner at MICTORY Management and board member in several Danish companies. He has been active on the Chinese market for many years. With MICTORY, Søren supports Danish SMEs operating in China with performance management solutions.

Peter Bøgh Hansen is China Political Director for Danish Industry. Peter is responsible for facilitating information and networks to DI’s members. Peter has lived in China for 20 years, and he has recently published the book Handelsvejen til Kina.

Key talking points

• Current business environment
• Local supply-chain conditions
• Growth prospects
• New incentives and regulations
• Danish management vs. China subsidiaries