How to deal with cheap Chinese imports?
Chinese bargain apps have entered European markets with strong force in recent years. Temu is now the second most popular online marketplace in Denmark. Strong opposition from EU lawmakers has temporarily slowed the development. However, overcapacity in most Chinese industries could soon lead to a new wave of cheap products to overseas markets. How should Denmark and the rest of Europe react?
The main driver for the popularity of bargain apps is a keen focus on affordability among European consumers. Denmark is no exception. Surveys suggest that price is the main criteria for online purchases in the Danish market. Customers are aware of the potential risks associated with buying products on Temu, Shein, Wish, and other Chinese marketplaces, but attractive pricing is offsetting most concerns.
Consequently, it can be expected that an even broader supply of Made-in-China items will be added to the mix. Is there a future for local retailers in consumer goods, fashion items, and other segments dominated by Chinese products? Will European companies be forced to strengthen their own supply chains in China?
Organiser: DI Sense China
Time: 9:30-10:30 Denmark time, 15:30-16:30 China time
Speakers
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Jacob Kjeldsen, Director at DI Trade
DI Handel (DI Trade) is a unit under Danish Industry. Jacob is a vocal advocate for stricter regulations on Chinese bargain apps in EU. Jacob also has many years of experience as a business consultant for Danish companies in China and emerging markets.
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Elena Suárez, Senior Advisor at BusinessEurope
BusinessEurope is the umbrella organization for business associations across EU member states. Elena is the principal coordinator for Business Europe’s China Network, which submits policy proposals on EU-China relations to the EU Commission.
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