E-Export to Korea: How to get on board to Coupang

Explore  the many new opportunities in the Korean E-commerce market

Foto: Getty Images

With the rise of the no-contact consumption culture due to Covid-19, the Korean online market surpassed the offline for the first time ever.

The Danish embassy in Seoul, Korea would like to invite you to a webinar where you can learn more about your opportunities to enter the Korean market and sell your products to Korean consumers through Coupang.

Korea is home to one of the largest and fastest growing e-commerce opportunities anywhere in the world, and that is partially owing to Coupang, the largest online market place in South Korea. Coupang is known as the ‘Amazon of Korea’ due to its position and big market share of the online market. On Coupang you can buy all kinds of products from fresh groceries to electronics to design items, and due to a dynamic end-to-end e-commerce and logistics networks, customers can receive their goods within a matter of hours. At the same time, Korean consumers are characterized by a sophisticated taste and a high propensity to consume - will reach income and expenditure levels creating a demand in particular for lifestyle products - broadly speaking - of high quality and design expressing high ‘quality of life’.

Please send questions beforehand so we can prepare detailed answers.


    • 09:00 Welcome

      by Søren Falck, DI

    • 09:05 Ecommerce cases and introduction about the webinar and next step

      by Julia Yeryung Kim, Embassy of Denmark in Korea

    • 09:10 Overview of the Korean Ecommerce market & Coupang company presentation: How to get on board to Coupang

      by Heejun Lim, Global Selling, SR. Account Management Specialist, Coupang

    • 09:40 Webinar concludes/ Q&A

About Coupang

Coupang (Korean: 쿠팡) is a South Korean e-commerce company based in Seoul, South Korea.

Founded in 2010, the company expanded to become the largest online marketplace in South Korea.

Coupang is often referred to as the "Amazon of South Korea", due its position and corporate size in South Korean online market.

The 1st marketplace and largest online retailer in South Korea with more than 37,000 employees, Coupang's annual revenue exceeds US$5.9 billion. The company's Rocket Delivery network provides same-day or next-day delivery of more than five million unique items. Coupang claims that 99.6 percent of its orders are delivered within 24 hours. 70% of citizens live within 10 minutes of a Coupang logistic center.