Life Science - Germany

Are you a life science company interested in the German market, then join our webinar on the 13th of April 09.00-12.00.

You will get an overview of the German healthcare market, be introduced to its stakeholders and the cultural dimension of conducting business in Germany.

As Denmark’s big neighbour to the south, Germany poses an interesting market for most Danish life science companies. Not only is it a sizable market, but the healthcare sector is undergoing a digital transformation providing opportunities for Danish solutions. This workshop will give you knowledge about the current development, and provide you with a basis for investigating Germany as an export market.

Workshop elements:

  • Introduction to the German life science market with focus on the healthcare structure
  • Update on the digital development of the healthcare system (DIGA, DIPA, ePa etc.)
  • How to approach the German market: who are the decision makers and how to approach them

This workshop is part of an export program called "scale Your Health Tech", but are open to all Danish life science companies interested in the German market. The last part of the webinar is dedicated to the companies of the program going on a market visit to Berlin, and will not be relevant for non-participating companies.


    • 09:00 – 09:10 Welcome

    • 09:10 – 09:55 Introduction to the German life science market

      Gitte Sognstrup, The Trade Council

    • 09:55 – 10.15 Digital health in Germany

      Gitte Sognstrup, The Trade Council

    • 10:15 – 10:35 Your approach – Cultural Dimension to be aware when dealing with German decisionmakers

      Robert Perz, DI Germany

    • 10:35 – 10:45 Coffee break

    • 10:45 – 11.05 The Structure of decision makers within the industry – target the right ones

      Robert Perz, DI Germany

    • 11:05 – 11:35 Your next steps and Panel Discussion about market entry

      Interactive workshop element

    • 11:35 – 11:45 Sum up & closing remarks

    • 11:45 – 12:00 Market visit to Berlin (Only Scale Your Health Tech – German market visit)

      Gitte Sognstrup, The Trade Council