Russian E-commerce
Have you considered entering the Russian market? As one of the BRIC countries and with a capital 2½ hours flight from Copenhagen, Russia is within an arms length.
The Russian consumer has great demand for Danish products and the e-trade is increasing. Moscow and St. Petersburg are both large metros BUT a significant part of the Russian consumer is situated in the Tier 2 and 3 cities - cities that easily reaches millions in population. These are highly dependent on online business and services.
So, if you already have a setup in Russia or are considering exporting in directly from Denmark then tune in on our webinar on Russian e-commerce Thursday 8 October from 10.00-12.00.
Here you will here from experts with Russian e-commerce. You will hear from e-commerce platforms similar to our Amazon, Zalando and price runner, logistical companies and business cases from Lego and Ecco that has hands on experience with doing e-business in Russia.
Agenda
10.00-10.05 Welcome and Intro by Mr. Ejvind Vøgg (5 min)
10.05-10.20 Company BNE Intellinews, Mr. Ben Aris (15 min)
- Russian online savy
- What drives the Russian demand
- Challenges in the Russian e-trade
10.20-10.35 Yandex, Mr. Manfred Schlosser, Head of Sales and Partnerships Europe (15 min)
- Yandex is Russia’s largest e- platform and most popular search engine
- Yandex is your gateway to Russia
10.35-10.50 Wildberries, Mr. Nikita Maslov, GR Project Manager (15 min)
- B2C from Denmakrk to Russia
- Similar to Amazon and Zalando
- Represents LEGO and Pandora
10.50-11.05 ICT Logistics A/S. Mr. Leif Midtgaard Pedersen, CEO (15 min)
- BTC from Denmark to Russia
- Delivery to remote locations – time estimates
- What/who are the typical consumers and products
11.05-11.20 Business case. LEGO. Ms. Daniela Cavinatto, Vice President Russia/CIS (15 min)
- History and development in the market
- Recent trends in consumer behavior
- Pros and cons in the market
11.20-11.35 Business case. ECCO. Mr Marco Bossen, CFO Russia (15 min)
- History and development in the market
- Recent trends in consumer behavior
- Pros and cons in the market
11:35 – 11.40 Danish Commercial Industries Federations (DCIF), Head of Digital Business, Mr. Tevin Lac (5 min)
- Wrap up and input to SME doing export via online marketplaces
11.40-12.00 Q&A
