Bootcamp: Amazon for North American Market Entry and Growth

The essential elements for creating and executing a controlled and risk-free Amazon strategy.

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Why join?

With 50% of all ecommerce sales and almost 70% of product searches starting on Amazon.com, the marketplace has become the default shopping platform for B2C and B2B buyers in the U.S. market. Coupled with the fact that 65% of buyers will purchase from a company they do not know on Amazon, global brands can use the platform as a way to enter the North American market and build both profitable revenue and brand recognition. However, many companies that are new to the Amazon platform believe that selling on the marketplace will simply create a race to the bottom on retail prices and a loss of control, but these are risks that can be avoided with the proper selling approach. 

Learn from an Amazon expert


Brian Beck
B2B Ecommerce Expert Advisor & Author

Brian has over two decades of experience in Ecommerce and digital transformation, including 17 years as a VP and C-level executive. He is the author of the first comprehensive book on B2B Ecommerce, entitled “Billion Dollar B2B Ecommerce” and a Managing Partner at Enceiba, the only Amazon agency focused on serving B2B companies. He is also the Co-Founder of Master B2B, a groundbreaking B2B Ecommerce thought leadership series in partnership with noted industry expert Andy Hoar.  Previously, Brian served as the Ecommerce executive at Harbor Freight Tools, Pacsun, and other industry leaders and digital disruptors. He is a regular speaker and recognized expert on topics of digital transformation at conferences and events around the world.

Join the event and hear Brian Beck reveal the secrets to leveraging Amazon to open an enormous new revenue growth channel while mitigating risks.

  • Amazon: Trends and COVID-19 Impacts 
  • Creating your Amazon Strategy 
  • Determining your Selling Approach 
  • The Foundation: Listing Optimization Tactics and Brand Control 
  • Driving Growth: Marketing, Merchandising, and Special Programs 
  • Mitigating risks and leveraging data provided by Amazon
  • Execution Considerations: What is needed for success? 
  • Q & A 

See the following video, and hear more about the bootcamp:

Mie Bilberg

Mie Bilberg


Fagligt ansvarlig

Amalie Lykke Tranberg

Amalie Lykke Tranberg


Praktisk ansvarlig

Alberthe Sander

Alberthe Sander


Praktisk ansvarlig