Webinar: B2B digital salg – sådan får du gang i forretningen
På dette webinar vil Jonathan Whiteside fra Dept give sit bud på, hvordan virksomheder fokuseret i B2B markedet kan få gang i det digitale salg til kunderne og endda gå hele vejen D2C - direkte til forbrugerne. Dette webinar vil foregå på engelsk, læs mere nedenfor.
360 Commerce: How to accelerate your B2B digital commerce business
The process of building an e-commerce platform can seem like new ground to many B2B CEOs. Understanding the array of software options on the market, learning new phrases like ‘headless commerce’, being able to distinguish between a CMS and a DXP. These surface-level barriers can scare some away, but by digging a little deeper, every company head will find themselves in familiar territory.
A successful B2B commerce platform is built on an in-depth understanding of the customer. Awareness of customer needs. Knowing what causes friction in the purchasing process and how to work around it. The leadership team are experts in their industry and know what makes their customer base tick. By stripping away the excessive acronyms and complicated definitions, B2B commerce comes down to knowing what customers need.
At its very core, digital transformation is about making your company’s assets go further. Can the innovative thinking of the leadership team be implemented quicker? Can insights gathered from customer data be applied to other areas of the business? Can consumers be given an easier path to purchase? Digital transformation magnifies strengths by focusing on scalable improvements.
In this webinar, Jonathan will guide you on how to prepare a roadmap for rapid execution of your B2B digital sales plans. He will help you to assess your current digital technology stack, to see where synergies lie and where add-ons can be applied to help you access new digitals channels and markets quickly and effectively.
Jonathan Whiteside, director, Dept
Jonathan has twenty years of technical web development experience. As Dept’s principal technology expert, Jonathan focuses on helping organisations become more efficient and effective by using digital technologies.
Kim Bruno-Lindby, chefkonsulent, DI Handel
Kim arbejder primært med e-handel og ny teknologi, som kan understøtte fremtidens handel på tværs af B2B, B2G og B2C
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