Afholdt: ConversionBoost 2020

Moderator

Ole er stifter af og moderator på ConversionBoost. Han er også selv optimerings- og UX konsulent og har arbejdet med flere større danske brands. Han er dog stadig sulten efter mere viden og netværk, hvorfor han bliver ved at samle folk til denne konference.

Ole Gregersen · Conversionboost founder

Putting sales back in your marketing 2020

Welcomes you all to a day of on-site conversion experiences.

Enjoy sitting a our large round tables, with ample room for your laptop, notes, drinks and ambitions.

Mogens Møller · CEO and founder of Sleeknote

eCommerce Best Practices 2020

Even the biggest online stores in the world make huge mistakes online regarding usability and conversion optimization.

I’ve been user testing the five biggest online stores in the five biggest industries, such as Amazon, Zalando, Asos, Wish, AliExpress. This means I’ve seen with my own eyes what works and what doesn’t work. Also, what you can copy and what you should never consider implementing.

Expect a presentation full of practical cases and takeaways both for desktop and mobile.

Jacob Kildebogaard, Media Director, partner / COO at Ambition

Higher conversion rate with customer segmenting model and insights

Your ecommerce conversion rate and lead-to-sale rate wants your attention. It wants you to stop looking at Google Analytics data, test data and tool data. It wants you to analyze your customer data instead, segmenting your customers and use these insights to improve your performance.

Who are your best costumers? What are the buying patterns and buying behaviour? From this discovery you will know where to optimize.

And this relates not only to ecommerce, but is also highly relevant for lead generating businesses. Get inspired on how to increase your conversion rate from lead to sale.

Lotte Larsen · Partner at mindberry

How to increase conversions with the help of non-converting visitors

To help us grow our clients’ businesses, we carry out extensive research. In doing so, we have discovered one simple method that almost always reveals an easy way to increase a company’s sales. It works like magic on any business. It is: research to understand the assumptions in the minds of non-buyers.

In this talk, we’ll share insights from our own client projects to show:

- Concrete examples of how we use user research to find out about conversion obstacles

- Situations where visitors seemed to be saying No, yet were really saying something else.

- Tips on how to get back actionable information to improve conversions.
- “Golden questions” that we use to reveal exactly why visitors aren’t converting

Christian Doeleman-Lassen, Head of SEO & CRO at IIH Nordic

Conversion Rate Optimization – The Secret Sauce of SEO

The overall user experience and user signals are becoming more and more important ranking factors in Google’s search engine algorithm. Google is no longer just ranking websites based on content and links but is also collecting data on how people are interacting with your website, how long time a user spends on your website and if they return to your site.

This implies that some of the insights and methodologies we have used as CRO specialists can now be used in your SEO strategy as well. In this presentation Christian will go through some of the UX elements that affects search engine rankings, and talk about why CRO is more important than ever before.

Christian Holst, CEO and Research Specialist, Baymard Institute

Findings from Testing the Worlds Leading Mobile E-Commerce Sites

Christian Holst is the research director and co-founder of the Baymard Institute, where he’ve spearheaded more than 42,000 hours of large scale usability and UX testing of the worlds largest e-commerce sites – findings currently used by 71% of all Fortune 500 e-commerce companies. In his talk Christian will share some specific mobile test findings and insights on mobile user behavior, that most sites struggle with getting right.

Ton Wesseling · Evidence based growth at Online Dialogue

From 1 CRO team to the whole company embracing CRO

Conversion Rate Optimization and Digital Experiments, mostly A/B-testing, have been the holy grail for data-driven marketers in the last 10 years. Finally, we are really able to understand what makes a difference and what doesn’t.

This field of work has grown (or will soon, in your company) from a small MacGyver practise to a dedicated A-team. A multi-disciplinary team that tries to grow the company by running as many digital experiments as possible. A maturity step most of us have been hoping for in the past few years, and it’s happening! But in the way it’s mostly evolving…. it won’t survive. It will not lead to the whole company embracing CRO.

At Conversionboost Ton will share his learnings and failures to give you some inspiration on how to grow optimization in your company.

Michael Aagaard, Senior Conversion Optimizer

Your Brain Is Lying To You

Become A Better Marketer By Overcoming Confirmation Bias Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information that confirms your worldview is extremely common human behaviour. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?

During this session you’ll learn:
•The facts about confirmation bias and why it is such a dangerous pitfall for marketers
•A framework for becoming aware of and overcoming your own confirmation bias
•Hands-on techniques for cutting through the clutter and getting information rather than confirmation