How to Unlock Brand Success?
Brands are no longer fully in control. In today’s changing world, people find unexpected ways to use products and brands and talk about it on social media. As a marketer you can’t always control the narrative about your brand.
But brands can make powerful connections and bring more to people’s lives by actively shaping their expectations.
In this session, we will challenge you to think about how brands can:
- Shape Unique Expectations through understanding what people feel and know about the brand, because meeting consumer expectations is no longer enough
- Integrate Context through understanding what is happening in people’s lives and the world around them
- Act with Empathy through understanding what’s important to people and how brands can add to their lives
You will learn how your brand can foster powerful connections with people and bring more to their lives. Specifically, marketers will discover how they can drive brand success by shaping unique expectations, understanding the context role their brands play in the world around them demonstrating empathy for people and. Isabelle will in this presentation be illustrating the key points with numerous case studies.
We are looking forward to giving you new perspectives on How to Unlock Brand Succes.
Speaker
Isabelle Fortin is an enthusiastic Insights and Marketing professional who turn insights into strategies to grow brands and businesses, She led global insights at Novartis Consumer Health / Haleon for 10 years and joined Ipsos in 2017. Isabelle believes in cultural intelligence and empathy to make people and brands thrive.