Instagram for Business

Product Marketing Manager, Instagram

Evolution of Instagram - Past, Present, Future

10 years ago, Instagram started as a photo sharing app. We’ve come a long way since then – evolving into a vibrant community of more than 1 billion. At Instagram, our mission is to bring you closer to the people and things you love. During this session we will share the latest trends, insights and learning to help your business build resilience in our new world.

Creative Strategist, Instagram

Reels School

Instagram has always been a place for people to express themselves and people love to discover new content in the explorer page. Reels is a new experience that gives anyone the power to create & edit entertaining short-form videos and share them with Instagram’s community. Join us for a session filled with the entertaining short-form videos and how you can use creative Reels to help build your brand.

Rasmus Høgdall: Rasmus har en baggrund som filmklipper, han er uddannet fra kreativ kommunikation på DMJX og har arbejdet det sidste årti arbejdet i reklamebranchen som prisbelønnet art director og instruktør. I 2019 sagde Rasmus ja da Facebook kom og bankede på døren og spurgte om han ville blive en del af Creative Shop.

Head of Industry for Retail and e-Commerce

Driving Business Results with Instagram

Passions unite people and business on Instagram. It’s a place to go where you can get inspired and it’s a critical platform for businesses and it enables them to be discovered. During this session we will go over how you can use your Instagram presence and all of its features to drive results for your business.

Jesper Brunhøj Olsen is the Head of Industry for Retail and eCommerce, where he lead a team responsible for the largest export and omni-channel Retailers. Prior to Facebook, Jesper worked at Google consulting top clients and agencies while leading the regional Creative Lab for Innovation. Jesper serves on the Advisory Board for Copenhagen Coffee Lab and Lifestyle & DesignCluster, an innovation network under the Ministry of Higher Education and Science.

Marketing Science Partner & Creative Strategist, Instagram

Measure Creative Impact

You have learned about the evolution of Instagram, got inspired how to use the new Reels function and got the tools to drive business results on the platform. But how do you know which creatives have the strongest impact, as creative is the most important component of your ads. We first need to know what success looks like and during this session we will help you setting the matrix that matter most to you.

Calle Sjönell: Calle Sjönell is a Creative Strategist at Facebook Creative Shop. With 20+ years experience in advertising including acting as CCO of Ogilvy, New York. Calle joined Facebook 5 years ago to work with the biggest brands in the Nordics and how they can innovate and be creatively successful across all of Facebook’s platforms.

Frida Boman manages the Marketing Science Coverage team in Northern Europe. The team’s mission is to help all businesses grow by transforming marketing practices, grounded in data and science. Frida has been with Facebook for 4 years, helping some of the largest advertisers across DACH and Northern Europe optimize their media investments. In addition to her regional responsibilities, Frida is passionate about helping non-profit organizations grow through insights.

Pernille Fruensgaard, Client Partner, Facebook & Jakob Lykke, Marketing Communication Manager, Ikea.

Jakob Lykke har arbejdet med medier, branding og kommunikation i snart 20 år. Han er uddannet i kommunikation fra Københavns Universitet og har arbejdet i både mindre start-ups og større prisvindende bureauer som eks. Virtue Nordic. Idag er Jakob ansvarlig for IKEA Danmarks kreative marketingkommunikation.

Pernille have +17 years of experience in brand and marketing. Always with the ambition of bridging human insights with media and technology. Author of a bestseller on Communications Planning and former External Associate Professor on Media Science/University of Aarhus. After leading the strategic development of several agencies, she worked 5 years at Danske Bank, as Vice President of Brand and Marketing Strategy. Now working on accelerating business impact for our clients on Facebook platforms.