Companies have really taken to SoMe. As well as recruitment, three out of four companies use social media for marketing, customer response processing etc. Five years ago, it was only one company out of two.

10-10-19 DI Business News

Danish Companies Love Recruiting Via SoMe

When companies are on the lookout for bright candidates, it is not just a question of displaying a printed flyer at the job centre. When it comes to hiring new staff, more than one out of two companies use social media.

Danish companies are avid users of social media. The use of social media has become increasingly popular, especially in the area of finding new staff. An impressive 54% of companies use social media for recruitment. That is the latest figure from Statistics Denmark.

“The competition to attract talented candidates is really fierce right now. So it makes sense for companies to use all the means at their disposal – including social media. That way, when recruiting, they cover as much ground as possible. In particular, they meet young candidates on their own turf,” says Christian Hannibal, Head of Digitalisation Policy at the Confederation of Danish Industry (DI).

The figures also reveal that three out of four companies use social media - for example, for marketing, customer response processing etc. Five years ago, it was only one in two companies.

“It’s particularly small and medium-sized enterprises that have come to realise that social media are not just for a chosen few. They’re something for everyone. It’s good to see they’re also taking to digital options,” says Christian Hannibal.

See also: Copenhagen Is the 5th-Smartest City in the World

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Christian Hannibal

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