12-12-19 DI Business News

Denmark attracts more tourists in the wettest October in 20 years

New figures: October 2019 was the wettest in over 20 years. Meanwhile, the heavy rainfall didn’t scare tourists away from Denmark. Figures from Statistics Denmark show that the number of overnight stays at hotels and in summerhouses in October increased by 6 per cent in comparison to the same period last year.

In October, there were 4.7 million overnight stays in total. The number of Danish overnight stays remained stable, while the number of international overnight stays increased by 11 per cent to 2.7 million in October.

“It’s almost as though tourists love Denmark in the rain. But the fact that we’ve managed to maintain tourists’ interest despite the very bad weather probably has more to do with the fact that tourist attractions have successfully communicated to tourists all that Denmark has to offer as a holiday destination,” says Head of Tourism and Experience Economy at the Confederation of Danish Industry, Sune K. Jensen.

All over the country, the tourism industry and tourist destinations are making efforts to attract tourists outside the traditional high season. In the fall, there is a greater risk of poor weather that prevents outdoor activities, and it is therefore important to ensure that there are options for tourists on rainy days.

“Bad weather is no longer just a question of proper attire. Several regions have drawn up top 10 lists for tourists with proposals for indoor activities if it rains. This is a simple way to make tourists feel assured when they plan their trip - they know that they won’t end up stuck in their hotel room or a summerhouse feeling bored,” says Sune K. Jensen.

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Sune K. Jensen

  • Direct +45 3377 3923
  • Mobile +45 2949 4624
  • E-mail skj@di.dk

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