Markedsanalysedagen 2023

Katrine Ellersgaard Nielsen, DI Rådgiverne og Jesper Platz, Norstat Danmark og dansk landerepræsentant for ESOMAR

Nikki Lavoie, EVP of Global Experience Strategy, Savanta; ESOMAR Vice President

In UX research we need to be focusing on the Human Experience (HX) and all of the facets of that ideology as our work in human centricity evolves. A global health crisis created increased digital touchpoints between consumers and brands all over the world. Now, we are seeing and hearing more of a “new” brand of insight: User Experience Research (UXR). How is UX different from market research, and what is UXR teaching us about the holistic experience of a consumer? This talk will provide a snapshot of the journey from customer centricity to human centricity, with thoughts on where we’re headed next.

Magnus Olin, Head of Marketing, SVP, Danske Bank og Marianne Falkner Laursen, Head of Marketing DK, First Vice President, Group Communications, Brand & Marketing, Danske Bank

From Insights to Actions and Results

Colin Strong, Head of Behavioural Science, Ipsos

The world is at a point where we do not only have one crisis to deal with but multiple ones: the existential nature of the risks that huge swathes of the population are facing both in the short and long term is not only creating new challenges on how to navigate the world but in addition is revealing new insights about humans. With this in mind, we can see how our behaviour is much more connected than we had previously imagined, with huge implications for brand strategists and policy makers.

Sune Steffen Hansen, Partner & Public Affairs Director, Rud Pedersen Public Affairs

Inddragelsen af data i den politiske interessevaretagelse er tiltagende i disse år. Igennem data kan man målrette indsatsen i forhold til de politiske beslutningsprocesser, bl.a. ved at engagere forskellige befolkningsgrupper i samfundet. Det kan få stor indflydelse på den måde, vi laver politik fremadrettet.