Brand Owners Day 2024

Join us at "The Brand Owners' Day," a pivotal conference designed to illuminate the path to successful Direct-to-Consumer (D2C) strategies for brand owners.

Set in the heart of Copenhagen at Dansk Industri, this conference scheduled for September 20th, 2024, offers an invaluable opportunity for brand owners to delve into the intricacies of D2C business models. Our focus is to provide actionable insights and firsthand experiences from fellow brand owners who have navigated the transition to selling directly to consumers.

Key Themes and Discussions

  • Real-Life D2C Journeys: Discover how various brand owners have embarked on their D2C strategies, the challenges they faced, and the triumphs they celebrated.
  • Channel Management: Learn strategies for managing existing sales channels while integrating D2C models. How do brand owners balance traditional retail partnerships with direct sales initiatives?
  • Marketing Innovations: Explore the shift in marketing approaches required when moving towards D2C. What digital tactics, storytelling techniques, and consumer engagement strategies have proven most effective?
  • Pricing Dynamics: Understand the impact of D2C pricing strategies on traditional retail channels. How do brand owners maintain harmony across pricing strategies to avoid channel conflict?
  • Marketplace Mastery: Delve into the decision-making process behind taking full control of marketplaces. What are the benefits and challenges of owning your marketplace presence?
  • Motivations for D2C: Uncover the core reasons why brand owners are choosing to sell directly to consumers. Is it for better customer data, higher margins, greater control over brand perception, or all the above?
  • Customer Service and Returns: Address the often-overlooked aspect of D2C — the logistics of returns and the nuances of customer service. What surprises have brand owners encountered, and how have they adapted?

Who Should Attend?

This conference is a must-attend for brand owners, marketing directors, digital strategy executives, e-commerce managers, and anyone involved in the transition towards or optimization of D2C strategies within their organizations.

Join Us

Prepare to be inspired, gain practical insights, and connect with peers at the forefront of the D2C revolution. Whether you are in the early stages of considering D2C or looking to refine and expand your existing strategies, "The Brandowners' Day" will equip you with the knowledge and connections to advance your journey. Reserve your spot today and be part of the future of direct-to-consumer commerce.