WIND

Background
Denmark and Korea have a long-standing and very active collaboration and exchange within wind energy. Such Such collaboration has also been established with Japan. The collaboration is called the Energy Governance Programme and anchored in the embassies in Seoul and Tokyo – as well as the Energy Agency in Copenhagen. A range of exchanges of knowledge and commercial promotional activities take place each year. At this workshop, you will get an overview and discuss the current state of affairs in wind energy in the two markets – with a particular view to the activities within the official partnership and how they can strengthen your business opportunities.

Speakers
Latest news and market updates

• Japan: Sune Strøm, Energy Counsellor, Danish Embassy in Japan
• Korea: Jacob Rasmussen, Energy Counsellor, Danish Embassy in Korea

Update on the EGP program

• Japan: Emma Kryger, Advisor, Danish Energy Agency
• Korea: Sine Christiansen, Special Advisor, Danish Energy Agency

Moderators
Sune Strøm, Energy Counsellor, Danish Embassy in Tokyo and Jacob Rasmussen, Energy Counsellor, Danish Embassy in Seoul

Organiser

Sine Matzen Christiansen, Danish Energy Agency, smcn@ens.dk

Background
On a global scale, the political ambitions for expanding wind energy are sky-high, requiring massive investments in wind development to achieve the goals of global green transition. This presents a tremendous potential for Danish exports. But how do we scale up the wind industry supply chain for the imminent market boom? The session will explore the global market outlook for wind energy and discuss the key priorities for Danish wind exports. We will delve into the anticipated scale of expansion worldwide, identify promising markets, and examine the optimal sequencing of market entry. By establishing a timeline for success, we aim to equip both Danish companies and authorities with the knowledge and strategies to effectively capture opportunities in the global wind energy sector. Don't miss this insightful session that will provide valuable insights into the future of Danish wind exports and help you navigate the competitive landscape of the global wind energy market.

Programme

Global market update

• Carsten Brinck, Managing Partner, Brinkmann Group 

High speed feedback from the regions: Americas, Europe and Asia 

• Morten Siem Lynge, Director of Energy, Trade Council North America, and Consul General in Houston
• Markus Adrian, Senior Commercial Advisor, Ministry of Foreign Affairs
• Sune Strøm, Energy Counsellor, Danish Embassy in Japan

Panel debate: Where do the industry see the global hotspots?

• Jørgen Skovmose Madsen, Head of Regulatory and Public Affairs, New Markets & EU, Ørsted
• Wadia Fruergaard, Head of Policy Positioning & Public Funding, Vestas 
• Carsten Brinck, Managing Partner, Brinkmann Group
• Dorte Kamper, Vice President, LM Wind Power

Reflections on the industry perspectives

• Morten Siem Lynge
• Markus Adrian
• Sune Strøm

Moderator

Anders Mika Dalegaard, Head of Department, Green Power Denmark, amd@greenpowerdenmark.dk

Background
With towering ambitions for global wind expansion, the aftermath of a pandemic, and significant geopolitical uncertainties, the wind value chain is undergoing disruptions. This session explores the scaling of the wind industry supply chain looking into the challenges and opportunities presented by the current market boom, The sourcing strategies employed by leading energy companies and turbine manufacturers will be discussed. We will examine the implications of these strategies not only for their own operations but also for the international focus of their suppliers, including their export focus and the establishment of new production facilities worldwide.

Don't miss this insightful session where experts will share their experiences, insights, and best practices for scaling the wind industry supply chain. Gain valuable knowledge to navigate the changing dynamics of the global wind market and understand how regional sourcing strategies can play a crucial role in ensuring competitiveness and success in wind exports.

Programme
Global supply chain trends and developments

• Carsten Brink, Managing Partner, Brinkmann Group

Case: US – Stressed supply chains, Government policies

• Jeppe Lundbæk, Chief Advisor, Danish Energy Agency 

Panel debate: How and where to scale for global growth?

• Rasmus Niebuhr, CEO, Niebuhr Gears and other key industry representatives
• Magnus Brogaard Larsen, Associate Partner CIP
• Aidan Cronin, Senior Director Government Affairs, Siemens Energy
• Mikkel Glerup, CEO, Cadelar

Moderator

Anders Mika Dalegaard, Head of Department, Green Power Denmark, amd@greenpowerdenmark.dk

Background
How can we support Danish wind exports at the right time at the right level and with appropriate interventions? During this session, we will explore the importance of timing and level of engagement in export activities. We will discuss the valuable collaboration between government representatives and companies in identifying the right markets, assessing market maturity, and understanding the needs within different segments of the wind value chain. Furthermore, we will address the current challenges and potential new initiatives required to ensure Danish companies can effectively penetrate target markets. 

Don't miss this opportunity to gain valuable insights and strategic guidance on how both authorities and companies can align their export efforts with market maturity. Discover the necessary initiatives to reach the right markets at the right time and to maximize the impact of the company resources in a time where prioritization is becoming increasingly important. Join us for this engaging session and be part of the discussion on supporting Danish wind export in the most effective and efficient way.

Programme
Offshore Market Maturity Tool

• Markus Adrian, Senior Commercial Advisor, Ministry of Foreign Affairs

The company journey to global markets

• Lars Vesth, Executive Vice President, Force Technology

Panel debate: Optimizing the export efforts.

• Rasmus Bjørnø, Head of global energy export team, Ministry of Foreign Affairs
• Lars Vesth, Executive Vice President, Force Technology
• Thomas Padfield, Head of Business & Brand Development, ProCon Group
• Steen Thorsted, Head of Corporate Public Affairs & Trade, Denmark’s Permanent Representation to the EU

Moderator

• Jan Serup Hylleberg, Deputy CEO, Green Power Denmark

Organiser

Anders Mika Dalegaard, Head of Department, Green Power Denmark, amd@greenpowerdenmark.dk