Event

Join the Danish Pavilion at SIAL China 2019

SIAL China is the 4th biggest food show in the world, with 16 years' experience in the market. The exhibition is dedicated to the food & beverage retail, hospitality and wine industries.

Foto:Getty

The Danish Agriculture & Food Council, in co-operation with the Danish Food and Drink Federation, invites Danish companies to participate at the Danish national pavilion at SIAL China 2019 in Shanghai.

Why join

SIAL China sets the benchmark for overseas companies stepping into Asia and China as well as providing valuable market insights, trends and innovations of the regional food industry in the meat and dairy sectors. Join one of the biggest markets: Asia represents 2/3 of the worldwide population and is gaining 20 million new middle-class people per year in China alone.

By participating at the Danish national pavilion, you benefit not only from better visibility but also from Denmark’s positive image as a leader in high standards of food safety and quality.

Who should join

Companies in the food industry aiming at Chinese retailers, food service, importers or manufacturers within:

  • Meat
  • Dairy 
  • Seafood 
  • Food
  • Ingredients 
  • Bakery & Pastry 
  • Drinks 
  • Wine & Spirits 
  • Snacks & Confectionary 
  • Organics

The market

Consumer trends in China are changing rapidly and shaped by a unique combination of the old and the new traditions and lifestyle, due to the growing middle-class and rapid progress in technology.

Chinese consumers are seeking out ways to enhance their lives, one of the means is improving their food experiences.

China has become the world's second largest catering market after recording revenue figures of USD 616bn in 2017. In addition, China had more than 8m restaurants and 4,65m active enterprises in the catering industry.

In the food and beverage sectors, the value growth of the packaged food categories outpaced that of beverages; packaged food's annual growth rose from 1,3% in 2016 to 3% in 2017.

Show facts from 2018

  • 110,000 visitors 
  • 3,400 exhibitors from 67 countries 
  • 60 international pavilions 
  • 83% of exhibitors are satisfied 
  • 97% of visitors are satisfied


Read more about SIAL China: http://www.sialchina.com/

Camilla Routhe

Questions regarding practicalities

  • Direct +45 3377 4634
  • Mobile +45 5213 2325
  • E-mail cahr@di.dk

Søren Falck

Questions regarding content

  • Direct +45 3377 3484
  • Mobile +45 3027 7292
  • E-mail srfk@di.dk