Go Export: Unlock the Global B2B E-commerce Opportunity with Alibaba.com

The purpose of this seminar is to give Danish B2B exporters the full toolbox to achieve e-commerce success on the Alibaba.com-platform.

Foto: Cooperating partners of the event

Alibaba.com is the leading platform for global B2B e-commerce, enabling Danish companies to reach and match with more than 40 million active buyers in over 190 countries - from the US to India, Brazil to the EU. The marketplace sees strong international demand across a broad range of categories, with roughly 340,000 inquiries submitted every day on the platform.

During the event the Virtual Danish Pavilion project will also be unveiled, to further help Danish companies increase their visibility and customer reach on Alibaba.com. Such a pavilion will confer the benefits of Danish nation-branding onto Danish exporters on the platform and act as a focal point for international buyers looking for Danish quality, reliability and design.


    • 9:30-9:45 Welcome by host DI

    • 9:45-10:00 Introduction to B2B e-commerce exports for Danish companies – Insights and trends by the Danish Ministry of Foreign Affairs

    • 10:00-10:10 Introduction to Alibaba – Roland Palmer, General Manager UK, Benelux and Nordics, Alibaba Group

    • 10:10-10:30 Alibaba.com – Introducing the world’s leading B2B e-commerce platform – Mattia Miglio and Margherita Mistura, EU Strategic Partnerships, Alibaba.com

    • 10:30-11:00 How to start selling on Alibaba.com - Alioth

    • 11:00-11:10 Company-case 1 on Alibaba.com (experience and learnings)

    • 11:10-11:20 Company-case 2 on Alibaba.com (experience and learnings)

    • 11:20-11:30 Q & A with companies

    • 11:30-11:45 Break

    • 11:45-12:05 Next steps - Introducing the Danish Pavilion on Alibaba.com – Alibaba team

    • 12:05-12:15 Concluding remarks by DI, Danish Chamber of Commerce and L&F

    • 12:15-15:00 1:1 meetings for companies with Alibaba.com experts

Practical Support

Practical Support

Lone Stendal

Tel.: +45 2437 2188
E-mail: lost@di.dk

Confederation of Danish Industry

Confederation of Danish Industry

Jens Holst-Nielsen

Tel.: +45 3377 3017
E-mail: jhn@di.dk

 Danish Chamber of Commerce

Danish Chamber of Commerce

Michael Bremerskov Jensen

Tel.: +45 3374 6582
E-mail: mje@danskerhverv.dk

Danish Agriculture and Food Council

Danish Agriculture and Food Council

Kenneth Lindharth Madsen

Tel.: +45 2332 6741
E-mail: klm@lf.dk