Nordic AI & Metaverse Summit

How can leaders anticipate and navigate the challenges and opportunities presented by AI and the new immersive possibilities? Learn what leadership skills are necessary to guide organizations successfully in times of high complexity and uncertainty. Attendees will gain insights into how anticipatory leadership can drive transformative change, ensuring their organizations remain agile and competitive in a future dominated by advanced technologies.

Keywords: Future perspectives on leadership

In 2023, Be My Eyes announced a groundbreaking collaboration with OpenAI to develop an innovative AI-powered Virtual Volunteer feature. But how did this partnership start? How did a Nordic company come to work together with one of the world's largest AI firms? Hear the founder, Hans Jørgen Wiberg, share his thoughts on this remarkable story.

Since its launch in January 2015, Be My Eyes has seen exponential growth, garnering over 10K users within the first 24 hours. Fast forward to today, the app has become a global phenomenon, aiding the 250 million people who are blind or have low vision, supported by an impressive network of 7.1 million volunteers. Operating in 150 countries and available in 180 languages, Be My Eyes is a testament to the power of technology for social good.

Speaker: Hans Jørgen Wiberg, Founder, Be My Eyes

Last year at the Summit, we introduced the Basic Metaverse Map together with Peter Hesseldahl from Think Tank Mandag Morgen. This year we bring you an updated version. What happened in the space since last year? Where are we now? What will it mean for the industry both from a short and long-term perspective? And how can you as a company navigate this?

Keywords: The bigger picture

What best practices have we seen this year? Join 3 cases that showcase the new space of AI and the Metaverse in different ways and hear from the people behind the initiatives who will share their projects, experiences and lessons learned. Hear about the AI-fueled campaign Coke Y3000, the new tech department with 300 employees at Bestseller, and last but not least the AI-powered beer by Mikkeller.

Coca Cola's 'Y3000'
Coca Cola's 'Y3000' project has been recognized by AdAge as the most important AI-driven marketing campaign globally of 2023. The project provided an intuitive AI tool for Gen Z to imagine & celebrate an optimistic vision of the future, and was lauded for proving that cultural presence and engagement can move products just as well as big advertising campaigns. What is less known is that the project was conceived in Copenhagen, and now you can hear Tao Legene Thomsen, talk about the creation and activation of the project.

Siemens' Metaverse in Nordic Battery manufacturing
The industrial metaverse is a tool to help manufacturers collaborate and work in new ways. In partnership with Freyr, a Norwegian clean battery producer, Siemens has created an industrial metaverse experience centered around their new Freyr Gigafactory. Get insights behind the project, hear about the lessons learned and what to pay attention to in 2024.

Semco Maritime's immersive meetings in the Metaverse  

Learn how immersive and easily accessible virtual meetings in the Metaverse can help companies in the Nordics accelerate sales and product design processes on a global scale - and how AI integrates into the experience. Jens Lauritsen, Chief Product Officer at Virsabi and a veteran in the XR industry introduces the next generation of online meetings on steroids. The session will include a short demo with Semco Maritime’s Head of Innovation, Martin Ejlskov Hansen joining from Esbjerg. 

Keywords: Nordic best practice on opportunities & case presentation

Join Adobe for an insightful discussion on the future of creativity. Explore a future marked by unparalleled transformations across diverse industries. Discover how AI create personalized experiences for individual segments and delve into emerging technologies like the metaverse and 3D, focusing on scalable personalization.

Keywords: Emerging technologies & scalable personalization

This presentation focuses on why understanding Gen Z and Gen Alpha – the first generations to grow up fully immersed in a digital world – is crucial for anyone looking to grasp the future of consumer behaviour and customer journeys. The session will explore how these generations interact with technology, their expectations for digital experiences, and how their virtual habits are shaping future trends in retail and beyond. Get insights into the digital behaviours and preferences of the youngest generations from the inspiring speaker Anna Katrine Matthiesen.

Keywords: Future consumers & Gen A & Gen Z

"Let’s retire sense of urgency and instead look for sense of purpose". Timmy Ghiurau is an XR pioneer & Innovation Leader at Volvo Cars and has been working on initiatives around virtual and augmented reality, and works with virtual simulations, eye tracking, and virtual reality as enablers for self-driving cars and user experience research. Learn from the Swedish car company how they e.g. work with digital twins and real-time 3D technology to democratize R&D processes and create new innovations.

Keywords: Innovation, R&D & XR

With clients like LEGO, UN, Danish Radio (DR) - Copenhagen Rig is a new kid on the block in virtual storytelling. This session will explore the new innovative technologies used for the future of storytelling and how they might revolutionize the way stories are told and experienced. Get insights into projects that showcase the innovative approaches to creating virtual world-building and next-level immersive storytelling. And hear why the Nordics have the potential to become a global powerhouse in this space.

Keywords: Virtual Storytelling best practice

Karen Borregaard is one of the world's leading UX researchers working inside at Meta's Reality Labs. Drawing on experiences and research, she will unveil the latest developments and future potential of the metaverse. Attendees will be treated with insights from innovative projects and cutting-edge technologies that are shaping the future virtual worlds. Come get a sneak peek into the future as seen from a Nordic perspective.

Keywords: User experience in the future

We've invited a panel of experts to discuss the ethical and societal aspects of AI and the metaverse. Come and get answers to your hard questions about the development: What are your concerns? What ethical considerations is your organisation facing? Is there anything you think we as Nordic companies are overlooking in the development? Join us for a discussion on a range of issues from what to consider before choosing software/hardware to the bigger philosophical questions and the societal impact of new technologies.

Keywords: Ethics

Varjo, the Finnish pioneer in VR/XR, is not just a technology company; they are visionaries redefining the frontiers of virtual and extended reality. Their mission is ambitious and transformative – to seamlessly merge the virtual and physical worlds. Welcome to the immersive future.

Keywords: Industrial XR/VR

This breakout session delves into the journey of Web3 from its initial hype to its current state, highlighting the complexities, legal controversies, and potential futures. Gain insights into the different dilemmas arising from Web3 technologies, such as regulatory challenges, privacy concerns, and the implications for digital identity and ownership. The presentation aims to provide a balanced perspective on its potential benefits and pitfalls from a nuanced, openhearted perspective from one of the Nordic stakeholders who has been part of the turbulent journey of Web3.

Keywords: The state of Web3

What are the main key takeaways from the Summit '24? What are the most urgent questions we need to ask ourselves in the Nordics regarding the future of AI and the convergence of our virtual and physical lives? Join with your questions to the panel of selective speakers of the day!