An inhaler to treat migraines, a new energy solution in Copenhagen’s Nordhavn district, a Danish cycle path in China and the iconic Velux window were among this year’s Danish Design Award winners.

Velux won the Icon Award, which is awarded to internationally admired designs that serve as representatives of the Danish design tradition.

VELUX Group CEO David Briggs was both humble and proud at the annual award ceremony for designers and companies who make a difference with their design.

“It is a great honour to receive this award. It motivates us to continue developing our high-quality products and solutions that unite beautiful architecture and design. The award is a recognition of the many employees and the owners of VELUX,” says CEO David Briggs, VELUX Group.

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Wants to create 1,000 jobs in Denmark

In the New Jobs category, the award went to Lakrids by Bülow. Founder and Creative Director Johan Bülow accepted the golden D.

“It’s a great feeling to be honoured for our many years of work with a brand that has become iconicised and is often copied. It’s a great pleasure to be able to bring it home and show it to our employees. It will definitely give the company an extra boost,” says Johan Bülow.

It is his explicit goal to ensure that production of liquorice takes place in Denmark and, in addition, to create 1,000 jobs in Denmark.

“We’ve still got a ways to go, but we continue to work on growing in Denmark, and it’s essential to the company’s brand and the heritage of our products that this growth takes place on Danish soil,” says the liquorice king.

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We take design value for granted

The 14 award categories of the Danish Design Award range from design that creates jobs or saves resources to design that promotes health or is visionary in concept. The award highlights the impact and value of design, celebrates companies and designers across the country and showcases the difference their solutions make for industry, society and everyday life.

“Sometimes we take the value of good design for granted and forget just how profitable a business design is for Denmark. Danish companies excel in creating solutions that are simple and beautiful, but which are first and foremost functional for the people who use them,” says Lars Frelle, Director of the Danish ICT and Electronics Federation.

The Confederation of Danish Industry congratulates all the winners of this year’s Danish Design Award. 

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